Perez Hilton’s Blog for Women Leaks

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Perez Hilton’s upcoming “women’s blog” is named CocoPerez (!) and while you can’t visit it just yet, the folks at Evil Beet Gossip managed to get around the passwords wall to take a sneak peak. And some screenshots of course. I’ll not repost theme here, but you might want to giggle for a little while about the logo:

cocoperez.jpg

Perez Hilton in the middle, that’s what women want in a blog? Jezebel’s Tracie Egan isn’t too worried, and said site also picks CocoPerez to pieces in a post. Sure, they’re a bit biased, but it is a funny read nonetheless, snarky and with a touch of the old days when the blogosphere sucked even harder. I think this will be fun to watch.

CocoPerez is slated to go online sometime today if reports are to be believed.

Perez Hilton Unmasked

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My my. It comes as no real surprise that Perez Hilton alias Mario Lavandeira doesn’t write all those posts himself. It has, in fact, been hinted at previously. Defamer, aka “the Hollywood column” on Gawker, got their hands on a lawsuit that confirms that it is not Mario Lavandeira who writes PerezHilton.com, but his sister Barbara. Naturally, they went digging and found out that Barbara is living a normal life, as opposed to her somewhat controversial celeb blogger brother.

Perez Hilton To Include Tweets In Ad Campaigns

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BlogAds.com CEO Henry Copeland participated on a panel at the OMMA Publishing, and had some Perez Hilton gossip to share. We’ll skip the “new friendlier site” launch rumors and skip to the part where Copeland says that Hilton has six-figure deals to tweet about products and/or services.

Under the agreements, Hilton this summer will post Tweets about the products or services involved for a week on his Twitter feed, which Copeland said has more than 1 million followers. “Perez is a great springboard for anyone who needs a springboard onto Twitter,” said Copeland, who claims that a link by the notorious blogger can send 10,000 to 20,000 new visitors to a site in an eye blink.

This will be linked to ad campaigns on PerezHilton.com, probably sold as a package. Media buyers love that. MediaPost has the full story.

Celebrity Blogs Future Winners?

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Folio has been reading the Lost in Transition: The Revolution of Celebrity Media (PDF) report, and reasons around the issues celebrity magazines have and are facing today. What’s even more interesting is that the web, including celebrity blogs, is viewed as the future winners.

In terms of the future of celebrity media M&A, “select Web sites”—such as perezhilton.com—“should be acquisition targets” as they appear to resist the recession’s downward pull and continue to attract eyeballs and advertisers.”

[Read more…]

In Twitter land, Fry is second most popular, Allen and Hilton scrap

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In the new-found celebrity playground of Twitter, Stephen Fry has just become the second most followed person. While Barack Obama has some 290,000 followers, Fry has doubled his count to over 200,000 in a little over two weeks.

It’s predicted that this quintessentially English celebrity, who tweets while stuck in lifts and is somehow able to follow close to 55,000 people, will overtake Obama some time next month.

Meanwhile, it’s not all smiles as twittering pop star Lily Allen has started a feud with Perez Hilton. Earlier jibes about Allen’s personal life moved on to album sales and gratuitous name calling. [Read more…]