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What Do Need to Know About Hiring a Professional Blogger and Being Hired

September 24, 2008 by Lorelle VanFossen

Blogging JobsThe How to Hire a Professional Blogger For Your Business session at Blog World Expo this past weekend in Las Vegas was incredible. It featured Jim Turner of One By One Media Social Media and Professional Blogging Consultants, Gregory Go of About.com Guide to Online Business, Will Chen, editor of Wise Bread | Personal Finance and Frugal Living Forums, and Darren Rowse of Problogger.

These expert bloggers are also business managers, managing the bloggers on their network and blogs. They have to hire, fire, put out fires, negotiate, guide, instruct, hunt, and deal with bloggers of all skill levels on a daily basis.

Blogging as an industry is still new. Blogging with hired-gun bloggers is also still new and a mine field for both employers and potential employees. There isn’t a lot of concrete information out there. There is a lot of guessing and little history to help both sides understand how this works.

The group conceded quickly that hiring bloggers isn’t the same as hiring writers for a magazine or website. Bloggers are a new group of employees and freelancers requiring special needs and attention as well as guidance.

Over the next few articles, I’m going to break down what they said to complement other articles I’ve written here on the subject of getting paid as a blogger. These include:
[Read more…]

Filed Under: Guides Tagged With: blog jobs, blog work, bloggers for hire, finding a blogging job, hiring bloggers, how to hire a blogger, paid bloggers, pay per post, professional blogger, Professional Blogging, working as a blogger, working bloggers

Blog Networks in a Tough Economy: Adapt or Starve

September 16, 2008 by Jim

b5media Blog Network Team 2007

The U.S. and Canada are going through hard economic times. You knew that, right?

And you probably knew that blog networks, like all businesses, thrive or perish according to their ability to respond to changes in the economies in which they operate.

But what you maybe didn’t know is the extent to which the current economic struggles of Canada and the U.S. are affecting the blog networks you visit on a daily basis – Gawker, b5media, Federated Media, Splashpress (which owns this blog) and Weblogs, Inc., to name a few. [Read more…]

Filed Under: Features Tagged With: advertising, b5media, Blog Networks, economy, online publishing, Professional Blogging, recession, revenue

Darren Rowse on making money via affiliate programs

September 4, 2008 by Matt Craven

Over at Problogger, Darren Rowse has an excellent two-part series on how to make money with affiliate programs.

Part One:

1. Relevancy between Audience, Product and Content

One key to high conversion when promoting affiliate products is to align as much as possible the needs of your audience, with the product that you are promoting and the content being produced on your blog.

Part Two:

2. Track What Your Readers Respond to

Yesterday I mentioned that instead of just promoting an affiliate product once that it can be worth running a series of different types of posts to promote it over time. The beauty in doing this is that you begin to see what your readership responds to. You might find that few people sign up for a product when you first announce it but when you write a review that sales increase. Alternatively you might find that when you offer a bonus they sign up more or even that they respond to you doing an interview with the person behind the product. The key is to try different things but then to watch how they convert.

Excellent advice all around…

Filed Under: Features Tagged With: Affiliate Programs, Darren Rowse, Making Money Online, Problogger, Professional Blogging

DailyBlogTips interviews Timothy Sykes, $50k/month blogger

August 27, 2008 by Matt Craven

Earlier this month, Daily Blog Tips interviewed Timothy Sykes, who is making more than $50,000 monthly with his blog:

You claim to have earned $45,000 from your blog last month, and that your traffic is 3 times smaller than John Chow’s one. How is that possible?

My business model is different, he’s all ad and affiliate-based, while my focus is on creating educational products through my own publishing company, BullShip Prress, LLC, namely my PennyStocking Instructional DVD that makes penny stock trading understandable and TIMalerts, a real-time trading alerts subscription service, both of which I promote endlessly through my blog.

Mind you, I tried Chow’s business model—admittedly only half-heartedly because I have problems promoting all the frauds in finance–but it didn’t work for me…so I adapted.

It’s an interesting interview to read primarily because of the discussion around the question above. Timothy’s income is less about advertising and affiliate income and more about using his blog as a method to promote his product lines – and then pocketing the much higher profits when those products are sold.

Filed Under: News Tagged With: advertising, Affiliate Marketing, Daily Blog Tips, DailyBlogTips, Making Money Online, Product Marketing, Professional Bloggers, Professional Blogging, Timothy Sykes

WTF Blog Design Elements: Most Recent Comments and Shout Boxes

July 28, 2008 by Lorelle VanFossen

In this ongoing series on WTF Blog Design Clutter, we’ve talked about blog clutter with too many “friend” pictures and badges and calendar archives, two of the many elements many use to clog up their blog’s sidebar. “Clutter” is a matter of perspective. If these added design elements really work for your blog, serve your blog’s purpose, and enhance the reader’s experience, leave them. In fact, put them at the top where they are the first thing people will see next to your post title and content beginnings. Promote them. If they are that important, let them stand out.

If they are not important, then they do become clutter.

One of the most popular blog clutters are the Most Recent Comments and Shout Boxes that many feel are important elements to a blog’s design.

The web is now social. People are experimenting with all types of methods to bring the social to their blogs and emphasize how social their blogs are – or at least appear to be. Among the most popular and easy to do are most recent comment widgets and chatting shout boxes. [Read more…]

Filed Under: Guides Tagged With: blog clean up, blog clutter, blog conversation, Blog Design, Blog Relationships, blog tips, Blogging, chat, cleaning up your blog, Comments, conversation, how to blog, live chat, poll, Professional Blogging, recent comments, shout box, sidebar clutter, survey

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