The How to Hire a Professional Blogger For Your Business session at Blog World Expo this past weekend in Las Vegas was incredible. It featured Jim Turner of One By One Media Social Media and Professional Blogging Consultants, Gregory Go of About.com Guide to Online Business, Will Chen, editor of Wise Bread | Personal Finance and Frugal Living Forums, and Darren Rowse of Problogger.
These expert bloggers are also business managers, managing the bloggers on their network and blogs. They have to hire, fire, put out fires, negotiate, guide, instruct, hunt, and deal with bloggers of all skill levels on a daily basis.
Blogging as an industry is still new. Blogging with hired-gun bloggers is also still new and a mine field for both employers and potential employees. There isn’t a lot of concrete information out there. There is a lot of guessing and little history to help both sides understand how this works.
The group conceded quickly that hiring bloggers isn’t the same as hiring writers for a magazine or website. Bloggers are a new group of employees and freelancers requiring special needs and attention as well as guidance.
Over the next few articles, I’m going to break down what they said to complement other articles I’ve written here on the subject of getting paid as a blogger. These include: