Blogging is different from article writing; you have to sense your audience, in order to engage it.
When I first started to blog many years ago, I used to reference other writers’ blog posts. I then used the available technology, in the form of vanity RSS feeds and trackbacks, to stay up to date on mentions or opinions about our own blog. Nowadays, however, the volume of the published content is so massive that vanity RSS feeds and trackbacks are essentially useless. [Read more…]
Editor’s note: This post was written by Dustin Greene, a tech writer based out of North Carolina. He graduated from Caldwell Community College and Technical Institute in Hudson and spends most of his free time golfing… weather permitting. You can follow him on Google+.
A blog is an essential piece of the content marketing arsenal for any business. 57% of companies with a blog have acquired a customer from their blog. Your blog visitors come to your weblog, read your opinions and insights, and if you’re lucky they will share or comment on them before leaving.
Source: Desi Mendosa
Often, this accurately portrays the depth of onsite blogger-visitor engagement. Most bloggers will turn to social media as a means of gauging their blog visitors. But there are more strategic ways which provide a representative view of readership in order to better understand visitors’ habits and preferences and overall engagement.
Audry Larocque, the CEO of iPerceptions, was quoted on Market Watch last month stating “online communities need to measure more than unique visitors per month, conversions and goal completion to understand how to grow their audience.” Understanding your audience is critical to growing and further engaging with them as a marketer or a blogger. [Read more…]
There’s an interesting post at Read Write Web with a rather ‘misleading” title. It goes like – How Blogging Has Changed Over the Last 3 Years. The article was referencing a study made by PostRank about off-site engagement on blogs and other content publishing media.
Actually, what the article was saying is that reader engagement on blog has drastically changed, not so much blogging per se. [Read more…]
