Lessons From Star Wars: How The Force Awakens Impacted the Internet

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There has been an awakening. Have you felt it? It happened on social media.

The buzz surrounding Star Wars: The Force Awakens, the seventh film in the Star Wars saga, had been building for quite some time. Upon its release, it delivered. To put it mildly. Thus far the list of box office records its steamrolled includes the biggest worldwide opening of all time, the highest-grossing film of all time in the US and Canada, and the fastest film to gross $1 billion, taking just 12 days to reach that massive amount. [Read more…]

Over the Weekend, Star Wars Took Over the Box Office and Social Media

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“Star Wars: The Force Awakens,” the seventh episode in the “Star Wars” series of movies, broke box office record after box office record over the weekend. Basically, it’s the biggest movie ever, even if it’s not the greatest. (Don’t send me hate mail — it’s a pretty good movie.) According to the latest estimates, “The Force Awakens” raked in $529 million globally — an absolutely staggering opening for J. J. Abrams and company.

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