For a blogger, their blog is the entirety of their website. For businesses, a blog is a small fraction of their website. For both types of sites, a homepage serves a distinct purpose: to tell a visitor why they should stick around.
When you’re a blogger, setting your homepage to display your latest posts will showcase the content you produce, giving visitors a reason to come back if they like it. When you’re a business, your content should tell visitors why they want to do business with you. It should also give visitors a reason to take some kind of action like sign up for your newsletter, watch a video, or request a quote. [Read more…]