The Register, Scoble, his dog, and more!

Looking for a good Friday spat between grown men over the Google Toolbar? Go no further than the growing stoush between el Reg, also known as the Register, and Microsoft uber-blogger Robert Scoble.

It all starts in with Andrew Orlowski accusing Microsoft of blocking competing toolbars out of Internet Explorer 7, which has just been relesed in a beta version. Scoble fires back with a denial and an attack on Orlowski over what Scoble believes is dodgy reporting.

But just to add in some more color and excitement to the piece, Scoble is them seemingly duped by a Otto Z. Stern, who happens to also be Scobles dog according to his blog here. You’d have thought that a comment saying “what’s a pro blogger” would have been a hint that something is odd, but Scoble seems to indulge his pet without actually having taken time out to see the blog of the person writing.

And then, just some more color, references to Orlowski’s sexuality are made (which won’t be repeated here) by a writer who is said by another poster to be Dave Winer in disguise.

Fun stuff. Grown men fighting like sissy schoolgirls holding large fish. Enjoy!

Promoting your blog the paying way

Whilst the blogosphere provides many opportunities for free promotion, sometimes free doesn’t always cut if your aggressively seeking to achieve high targets in a competitive field. As the blogosphere has matured and advertising has become common place on blogs, blogs and bloggers have also become the advertisers as well. The good news is that it doesn’t always cost a lot of money either to give your blog a leg up by advertising it on other sites and blogs. What follows is a brief guide to a number of advertising options you can employ to give your blog a leg up, including my own person experiences where appropriate. It is by no mean a complete list, but its a good reference point if your looking at ways to provide further exposure to your site.
[Read more…]

Technorati launches mobile search

Technorati has launched Technorati Mobile, a special version of the famed blog search facility set up to be easily viewed on mobile phones and handheld computers.

The site, which provides similar options to the main Technorati site, could actually end up being more popular amongst bloggers, as it seems to be quicker, and in this humble authors opinion, looks better and presents more cleanly than the hello kitty layout employed on the main page.

Scoble swaps Bill for Satan: Vista made me do it!

Microsoft uber blogger Robert Scoble today announced that he had decided to worship Satan in place of Microsoft’s Bill Gates.

Scoble, who is pictured attempting to corrupt geek youth to join him on the dark side of the force, said that his decision had followed a number of disturbing trends from Microsoft and Bill Gates, which had led him to believe that Microsoft had started to decline as the lead force of evil on the planet, and that worshiping Bill Gates just didn’t cut it as being evil enough for him any more.

“It all started with XML” said Scoble. “Bill wakes up one morning and says that we are all going to have RSS for breakfast, lunch and tea, and that Office Asta La Vista Edition will be based on XML file formats. Well I nearly chocked on my DRM sandwich when I heard this one”

He continued “But then it got worse, management actually started to listen to all those bloggers out their instead of accepting me as the only true blogging master of the universe, and they started to respond to user complaints and issues…..and now its Vista, which looks like Mac OS X with a black paint job, I mean, sh*t, when has Microsoft ever been about delivering cool things that customers want as opposed to providing boring things that cost too much money and crash at regular intervals. ”

Scoble refused to disclose whether there was any truth to the rumour that he’d be going to work for Google, whose do no evil mantra halo is said to have slipped to around waste height and at last reports was said to have looked more like a Brazillian sex toy.

AOL launches web based RSS reader

AOL has launched a new web based RSS reader under the banner of My AOL beta.

The new service is clean and quick, and although it lacks general topic search capabilities (for release later) it works well. Suprisingly perhaps, is that its works, at the moment, without the need to register, so for casual use it works really well (I’m presuming it works off cookies).

(via Steve Rubel)

Yahoo working on a Technorati killer: report

A report from Ian Forrester of indicates that Jeremy Zawodny has confirmed that Yahoo is working on a blog search facility to compete with Technorati that is being described as a “Technorati killer”. The report also indicates that Yahoo! may also be working on a RSS aggreator as well.

David Sifry from Technorati on Business Week

David Sifry from Technorati makes this week’s Business Week Magazine. Interesting question on competition though, they’ve ignored the fact that the biggest competition for Technorati at the moment isn’t Google, Yahoo or Microsoft, its other blog search and tracking tools, particularly BlogPulse. For me its a catch 22: my linking numbers haven’t been updated by Technorati for at least a month whilst I continue to slide down their rankings, whilst BlogPulse is about a day behind in their linking information, but at least its accurate and they can count. Hmmm…..

Be a blog idol

Todd Mintz at Search Engine Guide has some great advice on SEO strategies for blogging. My particular favorite quote:

“Have a narrow focus: The quickest way to drive traffic to your blog is through excellent search engine rankings. If you blog about lots of unrelated topics, you won’€™t rank well for any of your key terms. Even if you don’€™t know much about SEO, you can still create a blog that will rank well in the search engines. Pick a narrow topic and keep your posts on topic. Choose a group of keywords relevant to your chosen topic and make sure you feature these terms prominently in your posts.”