Mike Rundle of 9rules has written a post on traffic, and b5media’€™s traffic in particular. It’€™s gotten a little heated in the comments, pies flying all over the place, but it’€™s still a good read for everyone that’€™s been thinking about stats and what they actually mean. You won’€™t find any truths, but if you didn’€™t have any doubts regarding stats before you’€™ll definitely get some.
And yes, that’€™s old news.
What got me thinking is Rundle’€™s second paragraph, where he rants a bit about Digg having trouble selling ads. I found this interesting:
The only companies that can afford to run ads on Digg are those with gigantic advertising budgets, and the companies with gigantic advertising budgets go for more mainstream sites that have a more proven return on investment.
So if the poster child for “Web 2.0” has trouble selling advertising, and “Web 2.0” is all about giving services away for free and selling ads (tongue in cheek), what hope is there for the rest of us?