January 27, 2009

Exploring Social Media: Defining Twitter Demographics and Interests

Exploring Social Media article series badgeIn Exploring Social Media: Twitter Adoption Stats and Demographics, I covered the article by Hitwise, “Twitter traffic according to Hitwise,” which cited statistic research showing Twitter moving into main stream adoption. The report also offered some other interesting downstream traffic stats, the numbers which report on what types of links Twitter users click, an indication of the trends and interests of Twitter users.

If asked what types of links would be most likely clicked through from Twitter tweets, you might agree with my blogger friends whom I asked the same question. They all responded with blogs. After all, bloggers were some of the earliest adopters of Twitter.

However, according to Hitwise, blog clickthroughs represent only 6.6% of all the downstream traffic, not the largest majority. Entertainment websites account for 17.6% and news and media for 10%.

They list 14.6% going to social networks as the second highest statistic for clickthroughs from Twitter.

Many consider Twitter a social network, as they do MySpace, LinkedIn, and Facebook, so maybe the social network sites link to those types of services or to specific tweets. The problem with this type of information is the lack of a clear definition of what entertainment, social networking, and blogs mean. Blogs are social networks, and many of the most popular entertainment sites in the world are hosted on blog platforms – aren’t they blogs? If users are retweeting and linking to twitter tweets, then that would also account for the high number of social networking link traffic. read more

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Exploring Social Media: Twitter Adoption Stats and Demographics

Exploring Social Media article series badgeHitwise recently covered a variety of posts about Twitter traffic with some interesting analysis and reports.

In the most recent post on “Twitter traffic according to Hitwise,” Hitwise reports that the UK, USA, and Australia show a dramatic increase in Twitter usage and visits.

Let’s start with the UK. Twitter.com is the 291st most visited website in the UK. Internet traffic has increased by 974% over one year, see the graph below.

Traffic to Twitter from Australia has also grown significantly, 517.9% up over one year, as shown on the graph below.

…A few days earlier an analysis of Twitter traffic in the USA was also published. According to Hitwise, Twitter.com attracts more visitors than Digg. Twitter is ranked #84 in computers and Internet category, one place before Digg, ranked #85.

In April of 2008, Heather Hopkins at Hitwise analyzed the statistics of Twitter traffic to determine if this social interaction and microblogging service had hit the main steam for acceptance. Her research and analysis found that while it was increasing in usage and acceptance, Twitter ranked at 439 among “Social Networks and Forums” and was ranked at 4,309 for all types of websites. read more

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Is Your Blog Ready For Internet Explorer 8?

Microsoft released the first release candidate of their web browser, Internet Explorer 8, today. This means that they’re not too far from releasing it to the public. If you run a self-hosted blog, you should download the release candidate to make sure that everything works as intended. If not, try and fix it.

More on Techmeme, the official IEBlog, and the overview sheet posted.

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British celebrities pile onto Twitter: beware the fakers

Filed as News with 8 comments

Twitter is getting some serious celebrity support in the UK at present, with a number of high-profile figures (mainly from popular TV and radio shows) now using the microblogging service.

The likes of Stephen Fry, Jonathan Ross, Russell Brand, Philip Schofield, Alan Carr and Andi Peters are definitely confirmed, while Adrian Edmonson, Rik Mayall and a host of others are either unconfirmed (by me, anyway) or are impostors (update: the “RikMayall” account is fake). (Apologies to non-UK readers who may never have heard of many of these names)

Therein lies one problem: plenty of people are happy to set up “fake” accounts and pretend to be a particular celebrity. Presumably it gives them some kind of buzz, and it’s much easier to fool at least a small number of fans online that in real life. read more

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January 26, 2009

Movable Type Monday: Switching Forums, Multiple Columns, Ajax

Happy Monday, folks! Probably the biggest thing to happen for the Movable Type community this week was the shutting down of the old forums to move everyone over to the MT-based forums. The forums on MovableType.org have been up for a while in something of a beta status. It was finally decided that it didn’t make sense to have two forums, and it was better to stick with something built on the MT platform. The MT forums look great, but still have some bugs and lack some features common to forums. A wiki page was started to address some of these issues, so be sure to check it out if you run into problems on the forums. read more

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Deleting Content on the Web

There’s an old saying that, once something has been uploaded to the Internet, it can not be truly deleted. The nature of the Web, one where content is copied and pasted constantly, makes it impossible, at least in theory, to actually remove any work added to it, no matter how hard one may try.

As true as that may be, what happens if you decide you want to pack up and leave the Web altogether? That you aren’t comfortable having a Web site, blog, Flickr account or anything else in your name? Perhaps its privacy concerns that bother you, a change of heart about what’s important in life or just a wish to have a fresh start. Either way, what happens after you hit “delete” and say goodbye.

As it turns out, the answer isn’t as simple as many think. Removing your content from the Web is not as easy as canceling your accounts, nor is it completely impossible. Much of it depends on the type of content you’ve produced, where you’ve placed it and how the public has responded to it.

There are a lot of questions about where your content goes after you delete it, questions well worth considering just in case one day you do decide to pull the plug. read more

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Google Analytics App On My iPhone?

Google Analytics, a powerful traffic stats tool used by many bloggers now has an iPhone app thanks to the code gurus over at Zap Bang Done.

Called Analytics Pro, this iPhone App allows users to easily view their graphs, charts and “geo-maps” without having to log into your computer.

Since some might consider this app to be rather pricey (as it’s currently on sale for $3.99), here is a brief review of this app (revealing it’s glory as well as it’s short comings). read more

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Launching a Blog in 24 Hours: Lessons Learnt

24HBCMy absence from the Blog Herald in the end of last week was due to me participating in a very cool event called 24 Hour Business Camp here in Sweden. Some 90 web entrepreneurs, split over 52 teams, gathered to create a web project each in 24 hours time.

Naturally, I went with launching a blog. I chose WordPress as my blog platform, although any other hosted one would do as well, of course. However, since I consider myself a WordPress expert, and given the immediate time crunch, I went with what I knew.

Now, 24 hours is a lot of time if all you want to do is to install a blog, setup permalinks, and slap on an existing theme. A decent theme is easy enough to customize, and then you’re basically ready to go. I didn’t do that, I built an add-on theme (or child theme, as they are also called) for my Notes Blog Core theme. That is something in-between, because the core is there, but not the defining elements. read more

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Amazon Launches Blog Widget

This is an interesting move from Amazon. They are adding a Amazon Blogs Widget, a new feature that lets you embed the latest blog posts from a selection of eight blogs writing about stuff that Amazon sells. If you’re an Associates member (ie got an account for their affiliate program) you can earn money on sales generated through the widget links.

Check it out, along with the new author stores, which is basically designed author product listings. Great for niche bloggers, and consumers as well I guess.

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Determining Media Values for Blogs

Have you ever wondered how a PR or marketing agency computes for media values within blogs? This is very different from advertising value – as there’s always a dollar price slapped on to a specific ad slot. But media value is different – as it takes into consideration other things such as how the message was communicated.

Media value is nothing more than a quantitative way to express the PR generated from your product through TV, radio, print and other below the line events. If you’re an Internet marketer or PR firm, have you developed a way to determine media values for your client? read more

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