By now you’ve probably realized that a lot of your Web traffic is unexpected. By that I’m talking about the many people who stumble upon your blog in unexpected ways. Whether it’s a random page that has been crawled and ranked well by Google – or some random niche site picking up and promoting one of your links.
When people land on your blog, you should not assume that they will hit your homepage or the landing page you have put so much effort into. That’s why it might be time to consider an FAQ.
I’ve been spending a lot of time defining what exactly my blog is and who it targets. During the process, I’ve realized that I have taken for granted that people will ‘get it.’
An “About Us’ page is important to answer important questions, but you also don’t want to get too long-winded. That’s why an FAQ page, though it might sound very ‘last decade,’ makes perfect sense. You get a chance to get more detailed, without eating into other valuable real estate.
Among the questions it’s important to answer:
Who are you?
What are you blogging about?
Who is the blog primarily for?
How frequently do you blog?
What makes you an expert?
Do you accept advertising?
Will you accept pay-for-play?
Are you associated with any other blogs?
Are there any other blogs you recommend?
Do you employ an FAQ on your blog? Is it something you would consider?
Help us round out the list of important questions to answer by leaving a comment below.