Foursquare Talking With Top Search Engines [Report]

Filed as News on July 19, 2010 12:52 pm

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foursquareIt’s confirmed, Foursquare is currently in talks with the nets top search engines, including Google Microsoft and Yahoo.

Foursquare CEO Dennis Crowley has told the Telegraph:

“Our data generates hugely interesting trends which would enrich search,” while adding, “We can anonymise data and use it to show venues which are trending at that moment. Twitter helped the world and the search engines know what people are talking about. Foursquare would allow people to search for the types of place people are going to – and where is trending – not what.”

The companies best bet is probably Bing, with Microsoft typically the earliest adopter of new trending display options for their Bing search users. Microsoft also already had a deal in which tips from Foursquare users are embedded in Bing Maps. On the other hand Crowley sold his text messaging app Dodgeball to Google in 2005.

The move could give Foursquare more exposure is a market with plenty of competition including Gowalla and Yelp. Foursquare currently raised $95 million in investment capital and they have around 2 million users who could provide plenty of good material that can be utilized by search engines in real time.

What do you think Foursquare data could do for search engine display results? Leave us your thoughts.

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  1. By Kyle Lacy posted on July 19, 2010 at 5:34 pm
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    Foursquare could change the way we even begin searching for things. When looking for a place to eat the search could result in where your friends last went, or tips or whatever. It would be a customized search based on what they know about you…where you like to go. Who knows? It’ll be interesting to see how this all manifests.

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