Charlie Sheen’s line crossing antics have made a massive impact on Social Media. The web’s fascination with Sheen’s turn to Social Media in a bid to validate his fight against “Trolls” (not the kind you’re thinking of) and to rally his fans hasn’t gone unnoticed. Recognizing the potential, Interships.com has tapped in to the Sheen marketing machine while Charlie proclaims he may have on speed — go — his impact only generates one number: 1,000,000.
After amassing more than 1,000,000 Twitter followers in under 24 hours and winning a Guinness World Record along the way, Sheen has taken up every opportunity to tap in to his fan base. Among the many promotions Sheen is doing such as a sold out standup tour armed with nothing more than a torpedo of truth to a live webcast that sets itself apart by intentionally misspelling the word corner, none is paying off more than his hunt for a Social Media Intern.
Internships.com which payed Charlie Sheen close to $100,000 for two Tweets of endorsement. The endorsements, which were handled by Ad.ly, generated 1,035,021 unique visitors to Internships.com. The numbers come from TechCrunch who received the reports from Ad.ly:
Between the campaign’s run of 1:03pm PST on Monday March 7th and midnight on Friday March 11th, the original bit.ly link received over 475,375 clicks and over 82,148 people applied for the internship, which Internships.com CEO Robin Richards tells me will be boiled down to 50 highly qualified candidates (eliminating all the reporters who applied as an experiment for example).
Charlie Sheen’s impact on Social Media is unique in the sense he has a semi-clear direction (arguable) and lacks guidance. While Sheen has made a record on Twitter, it’d be better for his image to consult a PR or Internet Marketing firm to handle how he’s perceived online. Then again, this is the guy who coined the phrase “Duh, winning” and appointed himself as “Vatican warlock assassin.”
Try putting that on your resume.