Facebook Testing New Timeline Design, Cleans Up “Above The Fold” Output

Filed as News on May 22, 2012 2:55 pm

Facebook Timeline ChangesFacebook this week began testing a new Facebook Timeline output that cleans up the first bit of information users see when they access a users page.

Posted on Talking Points Memo on Tuesday morning the new version of Timeline features a condensed area for user details, specifically the information that shows their name, occupation, education and location. Those options now appear on top of, rather than below the cover photo.

Facebook has then taken the carousel thumbnail images that shows friends, photos, places, likes and other information and compressed them next to sit on the same level as their main page thumbnail.

Users will also notice that before the carousel images Facebook has added a “Summary” section which we assume will highlight key events inside a users Timeline.

Here’s a look at the new version:

New Facebook Timeline Layout

Now compare that new version to the old version and you will immediately spot the differences which includes a much cleaner new look:

Facebook Timeline Old version

If Facebook user account change history is any indication there will likely be complaints raised about this new setup, on the other hand Facebook needs to earn money and by pushing more of the sites content above the fold they can attract more advertisers and hopefully increase user ad engagement.

Do you like the new Facebook Timeline output or do you prefer the old version?

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