You're reading the category archive for Features

April 23, 2015

10 Things You Should Do When Starting an Online Store

Filed as Features with no comments

mac-glasses

Starting an online store is one of the easiest ways to do business these days. However, what is tricky is to drive rankings on the search engines, converting the visitors into actual sales and retaining them so that they keep coming back. It is between these points where the success of online business lies.

You can consider these points before starting your own online store. While these steps may not be easy, it will definitely help your e-commerce business to get the throttle it needs!

read more

March 20, 2015

Blogging in the Middle East: How Hazardous is it?

Filed as Features with no comments

raif-badawi3

Over the past several months is seems we have been hit with several horror stories coming out of the Middle East related to blogging. As more of the region has gained access to the internet, this has led to an influx of new people using this capability to express their opinions online in the form of a blog. Unfortunately, this has also led to more publicity for these people, and introduces them to people who disagree with their opinion. This has resulted in violent acts against these bloggers, sometimes even death. With the major news outlets picking up these stories, it can come across as the Middle East being very dangerous for bloggers. So we are here to try and answer the question, just how hazardous is it? read more

March 17, 2015

What the Future of Social Media Looks Like

Filed as Features with no comments

Editor’s note: This post was written by Christopher Latter, co-founder of Trendii. He’s a digital marketer and entrepreneur. The majority of his experience is based in SEO and social media, and he also performs a range of other digital marketing techniques. He is a keen writer and enjoys bringing all his experiences together in an interesting way. He’s currently helping to launch a new social network as part of a new start-up incubator program called Start Tank, run by PayPal & Braintree. You can find him on LinkedIn.

future of social media

Note from the author: This article is largely speculation. The author cannot in fact see the future, much to his regret.

Thinking about what the future of social media might be is a funny thing. By its very nature, it’s a fast-moving magpie of an industry, jumping onto the next idea that comes along. Sure, I can make some speculations, but say ten years from now, anyone looking back at this article will probably find it laughably quaint, in-between fending off the invading alien legions. Like all those old science-fiction films where they thought we’d be living on moon bases by 1999. Oh, 70s sci-fi, you had such high hopes for us. read more

March 13, 2015

On the Gigaom Shutdown: Speculation and Reactions

On the first day of this work week, the tech community was met with the sad news that the highly respected site Gigaom has shut down due to its inability to pay its creditors. In short, it has gone bankrupt.

gigaom shutdown
Source

The official statement released:

A brief note on our company

Gigaom recently became unable to pay its creditors in full at this time. As a result, the company is working with its creditors that have rights to all of the company’s assets as their collateral. All operations have ceased. We do not know at this time what the lenders intend to do with the assets or if there will be any future operations using those assets. The company does not currently intend to file bankruptcy. We would like to take a moment and thank our readers and our community for supporting us all along.

— Gigaom management

read more

March 4, 2015

What’s Wrong With Blogs Nowadays? (And Why Typed.com Will Make Things Right)

Typed  A Better Blogging Platform   Indiegogo (1)

A blog serves as a platform to share your ideas and build a readership from your target audience.

Sounds simple enough, which is why lots of people own a blog to do exactly these things.

But you know what’s not simple? Blogging platforms.

Back then, platforms like WordPress, Blogger, and Tumblr offered an easy way to publish online content. Just sign up for an account, write your post, and hit publish.

While you can still do these things from the aforementioned sites, the platforms gravitated away from just blogging. You now have to worry about the plugins you’ll choose for your WordPress site and customize your Tumblr or Blogger theme to achieve a better look.

This isn’t a bad thing, mind you. WordPress has become a very flexible CMS allowing you to build a website that fits your needs. Tumblr is a great way to share your quirky humor through GIFs. Blogger now relies on custom themes to create a fully functional website.

But the focus now by these blogging platforms has moved away from writing.

As a writer, journalist, or storyteller who simply wants to let the words do the talking, setting up a blog has become more complicated than ever.

This is the very reason why Typed.com is in the works to provide writers with a blogging platform that will let them focus on their words.

read more

February 24, 2015

11 SEO Gurus to Meet This Year for a Little Extra Knowledge

All year we’ve been relying on the experts in the SEO industry to help us analyze Google news and figure out how to optimize our websites, get creative, and stay ahead of the curve. Let’s face it, 2014 wasn’t the easiest year when it came to SEO changes and moving forward in the online marketing industry, so researching different SEO articles and topics was probably a daily routine for most.

seo gurus

Source

 

Below are some of the top SEO gurus we saw step up in 2014 and should keep an eye on as we continue into the New Year. read more

December 18, 2014

28 Essential WordPress Plugins for 2015

essential wordpress plugins for 2015
WordPress plugins are always the talk of the blogging town. While there are countless plugins available, there are always those that are not really useful. Then there are those which are cool, but may not add much value to your blog. Of course, there are the plugins which any blogger would want to install simply because they contribute in one way or another – SEO, user experience, and social sharing, among other things. read more

November 3, 2014

An Open Email to Google Inbox

Filed as Features with 1 comment

Editor’s note: This post was written by Kristi Kelly, a consultant at startups in New York City’s tech and entertainment industries and a writer at Fueled. Follow her on Twitter and Medium.

Google’s Inbox has officially been moved onto my smartphone home-screen, but there is just something off about the new mail app, which is billed as a supplement to Gmail. The first time I was asked what I thought of the new offering, my quick and passionate response was, “It sucks!” It didn’t actually suck, but I was resentful because I felt Google had let me down. Google let me down by being too big to be willing to fail.

open email Google Inbox

I was an early invite to Google Inbox, getting it the first afternoon of launch thanks to contacts at Google. The app was downloaded onto my phone and awaiting my investigation when my fellows at the Fueled collective began to buzz their anticipation about the new app, as well as who had gotten an invite and who had not. I quickly read through the official Google blog’s introduction of Inbox, my excitement building for what I was beginning to believe would be a revolutionary move forward in email management. read more

August 8, 2014

15 of the Silliest Mistakes Email Marketers Make

Editor’s note: This post was written by Rohan, who creates digital master plans at E2M Solutions for companies seeking advanced search marketing services. He also works on mobile UX improvement for startups and sui generis brands at OnlyDesign.org. Hit him up on Google+ for a chat on any of these areas.

Email marketing is probably the most ubiquitous form of marketing there is today. With ExactTarget’s Channel Preference Survey of 2012 showing that 91% of internet users check their emails every single day, this statement is proven in real numbers. After all, checking our emails as soon as we wake up – often even before we’re out of bed – is an act that most of us are guilty of.

mistakes email marketers

Source

The same survey showed that 66% of consumers have made a purchase as a result of an email campaign that they’ve received. Other studies show that 74% of all users prefer to receive communications from brands via email over any other form of communication.

So if email is widely used and if customers look forward to brand communication via email, have all brands mastered the art of email marketing? Not really.

There are some very elementary mistakes that most brands make, thus messing up a perfectly good marketing opportunity. Let’s take a look. read more

August 7, 2014

Why You Need to Get Out of Your Blogging Cave Regularly

Filed as Features with no comments

Editor’s note: This post was written by Martin Stephens, Corporate Director of Action Days UK. He has been blogging for almost a decade. Over the years, he has amassed tons of experience and shares excellent tips and best practices with his peers. He encourages online workers to go out in the real world and engage in top outdoor events to have a balanced work-life relationship.

blogging cave

Source

Bloggers, freelance writers, and practically every online worker have a tendency to stay in their physical comfort zone. Whether it’s a home office, the couch, or the kitchen table, online workers spend majority of their time indoors, relentlessly working and making sure that they meet deadlines and satisfy their clients.

This is quite understandable, as remote workers do need a certain level of routine to be able to maintain – and even increase – their output, which their income depends on. There is, however, something to be said about going out of that “blogging cave” from time to time. Let’s take a look at a handful of convincing reasons you should get out of your blogging cave more. read more