August 8, 2014
Editor’s note: This post was written by Rohan, who creates digital master plans at E2M Solutions for companies seeking advanced search marketing services. He also works on mobile UX improvement for startups and sui generis brands at OnlyDesign.org. Hit him up on Google+ for a chat on any of these areas.
Email marketing is probably the most ubiquitous form of marketing there is today. With ExactTarget’s Channel Preference Survey of 2012 showing that 91% of internet users check their emails every single day, this statement is proven in real numbers. After all, checking our emails as soon as we wake up – often even before we’re out of bed – is an act that most of us are guilty of.
The same survey showed that 66% of consumers have made a purchase as a result of an email campaign that they’ve received. Other studies show that 74% of all users prefer to receive communications from brands via email over any other form of communication.
So if email is widely used and if customers look forward to brand communication via email, have all brands mastered the art of email marketing? Not really.
There are some very elementary mistakes that most brands make, thus messing up a perfectly good marketing opportunity. Let’s take a look. read more
August 7, 2014
Editor’s note: This post was written by Martin Stephens, Corporate Director of Action Days UK. He has been blogging for almost a decade. Over the years, he has amassed tons of experience and shares excellent tips and best practices with his peers. He encourages online workers to go out in the real world and engage in top outdoor events to have a balanced work-life relationship.
Bloggers, freelance writers, and practically every online worker have a tendency to stay in their physical comfort zone. Whether it’s a home office, the couch, or the kitchen table, online workers spend majority of their time indoors, relentlessly working and making sure that they meet deadlines and satisfy their clients.
This is quite understandable, as remote workers do need a certain level of routine to be able to maintain – and even increase – their output, which their income depends on. There is, however, something to be said about going out of that “blogging cave” from time to time. Let’s take a look at a handful of convincing reasons you should get out of your blogging cave more. read more
July 27, 2014
Online publishing has made it so easy for anyone to express his thoughts and opinions online, as well as share experiences and expertise. With online publishing being relatively new, some people who are only starting in the niche may not be aware that there are laws that do apply online.
Print publications have traditionally been regulated by the government, but depending on where you are based, online publishers may get into legal trouble on various counts. Lawyer Daniel Perlman advises that online publishers should know the specific laws governing online publications in your particular area, but in general, here are things you need to know to avoid legal trouble. read more
July 24, 2014
For those of us playing buzzword bingo at home, the word cloud might as well be the free space in the middle. Everything seems to be “in the cloud” today, but what does that mean exactly?
Cloud-based services might be the buzzworthy term of the year, but that doesn’t subtract from how useful and important they are. For example, take a cloud-based content delivery network (CDN). These amazing services help to serve content from a wide range of sites to people all around the world at breakneck speeds. read more
July 23, 2014
Do you want your blog content to go viral? Sure you do. Accumulating more readers, views, and shares is the ultimate goal of a blogger, after all. Unfortunately, there’s no guarantee that your content will spread – on a massive scale or just in general – but there are steps you can take to boost your odds.
First of all, if you’re trying to reach lots of eyeballs through spammy or dubious methods, stop. As a blogger, you need to be dedicated to creating booming content, stuff that your particular audience will love and be inspired to share. Yes, slapdash content can work to gather initial views, but they do no favors for overall shareability.
July 16, 2014
There comes a time when it seems that you are out of ideas for your blog. Maybe you feel there isn’t anything going on in the world that you haven’t already covered, or you have run out of different ways to address the same content. This can be especially true if you are developing a mini niche site with a specific focus.
Or maybe you’re thinking of starting a blog but aren’t sure if you have enough content ideas to build a full-fledged website out of your existing knowledge. Instead of wasting your time using a free blogging site such as WordPress.com, Tumblr, or Blogger to test the sustainability of managing a blog, you should do some keyword research, develop some general content themes, and plan ahead. This will save you the trouble of converting to a self-hosted site in the future. read more
June 30, 2014
We’re halfway through the year, and a lot of things have happened in the tech, digital, marketing, and social media scenes. The landscape is in a constant state of flux, with brilliant minds from all over the world contributing to its evolution.
One thing that every professional in these niches has to prioritize is professional improvement, and that may include learning on one’s own by reading, networking online or via conferences, among other things. That is why we decided to put together a list of tech, digital, and social media conferences you can still look forward to this year.
While some are pretty near (in terms of date), others are still some months away, so you can plan your trip – choose cheap flights via comparison sites, find an affordable hotel via sites such as Uyora, and of course, plan other touristy stuff you can do when not participating in a session. read more
June 28, 2014
While practically all sites that offer blogging tips tell you not to focus too much on the money, I think it is safe to say that many a starting blogger can’t help but dream of one day being part of that elite group of top earning web sites.
Dreaming is one thing. Execution is another.
While it is true that monetization shouldn’t be the main/sole purpose of an online publication, we cannot deny that it is part of the package. If you agree, and you’re working your bum off to succeed in this business, here are five top earning blogs that will inspire you. The chances are you have heard about them. You may even read them on a regular basis.
Now take a closer look, and see what you can learn from them. read more
April 2, 2014
Being a blogger means knowing – and doing – a bit of everything; from a little of blog design to search engine optimization to content marketing. While you may not be an expert on blog design, or design in general, it pays to know the basics and to use the right tools to help elevate your blog.
That’s where Inky Deals can help you. A deals site targeting designers, Inky Deals also caters to anyone who has the slightest inclination toward design.
If you are looking at purchasing premium resources and tools for whatever project you may be working on, then this site is the place to go: you get some of the best tools at the best prices. read more
February 6, 2014
Editor’s Note: This post was written by Ken Myers, a father, husband, and entrepreneur. He has combined his passion for helping families find in-home care with his experience to build a business. Learn more about him by visiting @KenneyMyers on Twitter.
When it comes to blogging, it seems everyone has a “guaranteed” way to generate more traffic to your site. Some search engine optimization experts will tell you the short and sweet detail oriented posts work best. Others believe than posts with more than 2,000 words attract more readers. In reality, both of these methods are correct – depending on your topic and writing abilities. read more