February 24, 2015
All year we’ve been relying on the experts in the SEO industry to help us analyze Google news and figure out how to optimize our websites, get creative, and stay ahead of the curve. Let’s face it, 2014 wasn’t the easiest year when it came to SEO changes and moving forward in the online marketing industry, so researching different SEO articles and topics was probably a daily routine for most.
Below are some of the top SEO gurus we saw step up in 2014 and should keep an eye on as we continue into the New Year. read more
December 18, 2014
WordPress plugins are always the talk of the blogging town. While there are countless plugins available, there are always those that are not really useful. Then there are those which are cool, but may not add much value to your blog. Of course, there are the plugins which any blogger would want to install simply because they contribute in one way or another – SEO, user experience, and social sharing, among other things. read more
November 3, 2014
Editor’s note: This post was written by Kristi Kelly, a consultant at startups in New York City’s tech and entertainment industries and a writer at Fueled. Follow her on Twitter and Medium.
Google’s Inbox has officially been moved onto my smartphone home-screen, but there is just something off about the new mail app, which is billed as a supplement to Gmail. The first time I was asked what I thought of the new offering, my quick and passionate response was, “It sucks!” It didn’t actually suck, but I was resentful because I felt Google had let me down. Google let me down by being too big to be willing to fail.
I was an early invite to Google Inbox, getting it the first afternoon of launch thanks to contacts at Google. The app was downloaded onto my phone and awaiting my investigation when my fellows at the Fueled collective began to buzz their anticipation about the new app, as well as who had gotten an invite and who had not. I quickly read through the official Google blog’s introduction of Inbox, my excitement building for what I was beginning to believe would be a revolutionary move forward in email management. read more
August 8, 2014
Editor’s note: This post was written by Rohan, who creates digital master plans at E2M Solutions for companies seeking advanced search marketing services. He also works on mobile UX improvement for startups and sui generis brands at OnlyDesign.org. Hit him up on Google+ for a chat on any of these areas.
Email marketing is probably the most ubiquitous form of marketing there is today. With ExactTarget’s Channel Preference Survey of 2012 showing that 91% of internet users check their emails every single day, this statement is proven in real numbers. After all, checking our emails as soon as we wake up – often even before we’re out of bed – is an act that most of us are guilty of.
The same survey showed that 66% of consumers have made a purchase as a result of an email campaign that they’ve received. Other studies show that 74% of all users prefer to receive communications from brands via email over any other form of communication.
So if email is widely used and if customers look forward to brand communication via email, have all brands mastered the art of email marketing? Not really.
There are some very elementary mistakes that most brands make, thus messing up a perfectly good marketing opportunity. Let’s take a look. read more
August 7, 2014
Editor’s note: This post was written by Martin Stephens, Corporate Director of Action Days UK. He has been blogging for almost a decade. Over the years, he has amassed tons of experience and shares excellent tips and best practices with his peers. He encourages online workers to go out in the real world and engage in top outdoor events to have a balanced work-life relationship.
Bloggers, freelance writers, and practically every online worker have a tendency to stay in their physical comfort zone. Whether it’s a home office, the couch, or the kitchen table, online workers spend majority of their time indoors, relentlessly working and making sure that they meet deadlines and satisfy their clients.
This is quite understandable, as remote workers do need a certain level of routine to be able to maintain – and even increase – their output, which their income depends on. There is, however, something to be said about going out of that “blogging cave” from time to time. Let’s take a look at a handful of convincing reasons you should get out of your blogging cave more. read more
July 27, 2014
Online publishing has made it so easy for anyone to express his thoughts and opinions online, as well as share experiences and expertise. With online publishing being relatively new, some people who are only starting in the niche may not be aware that there are laws that do apply online.
Print publications have traditionally been regulated by the government, but depending on where you are based, online publishers may get into legal trouble on various counts. Lawyer Daniel Perlman advises that online publishers should know the specific laws governing online publications in your particular area, but in general, here are things you need to know to avoid legal trouble. read more
July 24, 2014
For those of us playing buzzword bingo at home, the word cloud might as well be the free space in the middle. Everything seems to be “in the cloud” today, but what does that mean exactly?
Cloud-based services might be the buzzworthy term of the year, but that doesn’t subtract from how useful and important they are. For example, take a cloud-based content delivery network (CDN). These amazing services help to serve content from a wide range of sites to people all around the world at breakneck speeds. read more
July 23, 2014
Do you want your blog content to go viral? Sure you do. Accumulating more readers, views, and shares is the ultimate goal of a blogger, after all. Unfortunately, there’s no guarantee that your content will spread – on a massive scale or just in general – but there are steps you can take to boost your odds.
First of all, if you’re trying to reach lots of eyeballs through spammy or dubious methods, stop. As a blogger, you need to be dedicated to creating booming content, stuff that your particular audience will love and be inspired to share. Yes, slapdash content can work to gather initial views, but they do no favors for overall shareability.
July 16, 2014
There comes a time when it seems that you are out of ideas for your blog. Maybe you feel there isn’t anything going on in the world that you haven’t already covered, or you have run out of different ways to address the same content. This can be especially true if you are developing a mini niche site with a specific focus.
Or maybe you’re thinking of starting a blog but aren’t sure if you have enough content ideas to build a full-fledged website out of your existing knowledge. Instead of wasting your time using a free blogging site such as WordPress.com, Tumblr, or Blogger to test the sustainability of managing a blog, you should do some keyword research, develop some general content themes, and plan ahead. This will save you the trouble of converting to a self-hosted site in the future. read more
June 30, 2014
We’re halfway through the year, and a lot of things have happened in the tech, digital, marketing, and social media scenes. The landscape is in a constant state of flux, with brilliant minds from all over the world contributing to its evolution.
One thing that every professional in these niches has to prioritize is professional improvement, and that may include learning on one’s own by reading, networking online or via conferences, among other things. That is why we decided to put together a list of tech, digital, and social media conferences you can still look forward to this year.
While some are pretty near (in terms of date), others are still some months away, so you can plan your trip – choose cheap flights via comparison sites, find an affordable hotel via sites such as Uyora, and of course, plan other touristy stuff you can do when not participating in a session. read more