In today’s computing economy, everyone knows the advantages of the Cloud over traditional storage methods. Cloud computing drives down cost by helping clients avoid large capital expenditure upgrades and other hardware costs. The Cloud can also improve overall cost efficiency by more closely matching cost patterns to actual revenue/demand patterns, which helps move businesses toward an Opex model — instead of an outdated capital-intensive cost model. Cloud computing also helps coping with demand, as the Cloud environment can better grow with your business than traditional hardware options. When demand is unpredictable or suddenly spikes, or when you need to test a new application, the Cloud grants you the ability to spin capacity up or down, while paying only for what you actually use. The Cloud allows users to scale services to fit their individual needs, allows them to customize applications, and grants access to content from anywhere with an Internet connection. [Read more…]
Don’t Fall Victim to the Content Overproduction Trap
Every company asks this question at least once in regards to content marketing: How much content should we be producing to make a measurable impact? With hundreds of “gurus” in varying digital disciplines sharing 50 shades of gray area every day, it’s difficult to determine the right number for any company. You’ve likely heard some variation of these statements that can further confuse the issue:
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Google likes fresh content
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New content pages represent a new entry point opportunity for your website and new possibilities for links from other sites
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Stick to a content schedule and create content consistently
The problem with the statements above is that they cause us to focus on the wrong parts of the issue. [Read more…]
