How Will Google’s Longer Snippets Impact SEO?

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The SEO world was shaken to the core in March 2017, when Google released its Fred update causing countless websites to experience a dramatic plunge in the traffic. The search engine giant, which controls 65% of the market share, isn’t done with this year’s surprises. In November, a significant drop in the number of featured snippets could be noticed, while more “knowledge panels”  were introduced.

Just as we began to suspect that the influence of these rich answers was in decline, Google proved us wrong. In December, the company confirmed another game-changing rule which would increase the length of featured snippets to 320 characters. No wonder that this latest development will have a significant impact on SEO, especially bearing in mind that the future of search lies in voice search.

How Will Google’s Longer Snippets Impact SEO? Click To Tweet

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25 Best Blogging Tools and Resources That Will Push Your Blog to the Top

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There’s no need to do everything manually when there are a wide variety of blogging tools and resources that can help you improve traffic to your blog while also improving your content and search engine optimization. Using them judiciously will save you time, offer more functionality to your readers, and improve the design of your blog. Unfortunately, few people are aware of just how many blogging resources are available to help them improve their blog. Get ahead of the crowd and start considering which tools and resources will best suit your blog and your writing style.

Writing Tools

Writing tools can help you generate ideas, get your writing onto a document, and make it look professional. Utilize these blog tools to send your blog content to the next level, which will help you engage readers and keep them coming back for more.

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Getting the ‘Write’ Tone: Why Writing Style Is So Important for Your Blog

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“67% of the typical B2B buyer’s journey is now done digitally, and 9 out of 10 B2B buyers say online content has a moderate to major effect on their purchasing decisions.” – Lenati

Those are huge numbers, proving beyond a doubt that writing excellent content for your blog can bring you more clients and more sales. However, when writing blog posts, you have to get your tone and style right, or noone will bother to read them.

Related reading: Best Writing Tips for Beginning Bloggers

With written content, your customers can’t see your body language or your expression. They can’t hear the smile in your voice, or how passionate you sound when you talk about your business.

With content, the only way you can put across who you are, what your business stands for and what it’s like to work with you is to use the right tone of voice.

What is your writing style? Does it impact your blog? Click To Tweet

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DIY Site Audit: Possible or Not?

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This article is by  Anna Rud, Content Marketer at Serpstat.

It’s obvious that audit is a fundamental step of the site optimization. Experts point out that sometimes site can enter top-10 without a single backlink, just through correct internal optimization. And, of course, it can be done only by a competent site audit.

But what are the types of the audit? And which one is right for you? It this article, I’ll describe two types of audit, and explain how to choose an appropriate one for you, depending on your purpose and budget. [Read more…]

Yes, It’s Possible to Grab Loans When Working as a Freelancer

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Freelancing has become an incredibly popular way for men and women around the world to make money. Freelancing is, in essence, having your own business. It allows you to not just generate your own income, but to control how much you earn. When you freelance, you take charge of your own finances and work life. Even though you may not actually register as a business, but rather as an independent contractor doing freelancing work, you may have difficulty acquiring a loan. [Read more…]

2017 Most Unique and Friendliest CMS for Small Businesses

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Content Management Systems (CMS) are very critical to the management of contents on small business websites. The friendliest CMS for small businesses are not just designed to upload and manage contents, they are more flexible and offer much better customized support for business owners. The best small business friendly CMS brands online today include the following;

#1: Opencart

Beginners will definitely enjoy this open source CMS because of its incredible simplicity. You don’t have to be a technology guru in order to start using this open source CMS, there are lots of plugins that has been designed to handle all complex procedures and you can start operating your store without the knowledge of coding. The simplicity of this CMS makes it one of the best for newbie online store operators. You may want to click on https://www.magenet.com/best-cms-2017/, to learn more about this open source. [Read more…]

7 Keys to Business Success for Young Digital Marketers

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Digital marketing has experienced a steady growth over time, but 2016 proved a landmark for this industry – it marked the year when digital marketing spending finally surpassed more traditional marketing approaches, including television. No wonder the field has attracted so many young digital marketers of late!

However, any industry veteran would have been able to vouch for the benefits of digital marketing. Audiences are now consuming more content than ever, making digital marketing a trackable, metrics-driven method to make sure that ad spend is performing properly and at full efficiency. [Read more…]

Chatbots and the Changing Art of Blogging

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You’ve followed blogging bibles to the T, from keyword research to creating search optimised content to leveraging existing content on your social channels. You were expecting incoming traffic – you got it! What you weren’t expecting is that high bounce rate and that low average session duration.

Today, it’s no secret that a high-value content driven blog is an indispensable way of voicing your ideas and opinions, establishing authority, attracting a following from social avenues and showing up on search results .

However, getting your voice heard by thousands and then maintaining a blog that gets enough traction is not that easy anymore, is it? [Read more…]

The Key to Risk-Free Cloud-Based IT Equipment Shipping

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In today’s computing economy, everyone knows the advantages of the Cloud over traditional storage methods. Cloud computing drives down cost by helping clients avoid large capital expenditure upgrades and other hardware costs. The Cloud can also improve overall cost efficiency by more closely matching cost patterns to actual revenue/demand patterns, which helps move businesses toward an Opex model — instead of an outdated capital-intensive cost model. Cloud computing also helps coping with demand, as the Cloud environment can better grow with your business than traditional hardware options. When demand is unpredictable or suddenly spikes, or when you need to test a new application, the Cloud grants you the ability to spin capacity up or down, while paying only for what you actually use. The Cloud allows users to scale services to fit their individual needs, allows them to customize applications, and grants access to content from anywhere with an Internet connection. [Read more…]

Bring Your Multi-Site Development Work To The Next Level With A Reseller Plan

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For growing design firms, marketing agencies, and companies who manage the websites or do the IT support for several clients, liaising with multiple website hosts, not to mention making alterations for clients when each is using a different platform can feel overwhelming. Over time it can also become impractical, as it can get disorganized and cost your clients more of your time as you switch over from one server to the next. Finally, managing multiple servers requires expertise using a variety of platforms and optimizing for them. If there is the option, why not streamline your business and transfer new and existing clients onto a single, unified WHM control panel. [Read more…]