Marketing is an essential component of any business.  This is why it has practically been made into a science. Without a great marketing strategy, chances are you will get left behind by the competition. With the popularity of the internet a new kind of marketing strategy has surfaced. This is called multimedia marketing.

Multimedia is basically media that “moves and talks”. There are two components in multimedia: audio and video. This is an extremely effective marketing element that you can use to drive traffic to your site. Why? Let me give you 3 reasons. read more

Almost every company supports a blog these days as do literally millions of unaffiliated individuals. Blogs are a relatively informal medium by nature, so lots of bloggers take considerable liberties in terms of tone, diction, etc. Many choose to employ a conversational style even in a corporate setting. Breaking the rules a bit breathes life into otherwise stale content, yet writers need to respect basic limits in order to maintain the aura of professionalism. This establishes credibility and builds trust, which is especially important in cyberspace.

It’s fair to assume that most paid bloggers successfully passed college level English courses, which means the grammatical errors should be kept to a minimum. Nevertheless, there are several recurring mistakes throughout the blogosphere. Here are the most common mishaps along with a few tips on avoiding them. read more

WordPress, one of the largest Blogging platforms on the web, has announced that 18 million of its self-hosted Blogs will be iPad friendly. Frankly, iPad users everywhere should be excited.

Automattic which owns WordPress.com, flipped the switch on its iPad optimized interface allowing Bloggers to create a custom mobile experience that doesn’t sacrifice content and formatting because a mobile device is accessing the Blog.

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A crusty old journalism professor I once had used to preach the following:

“To get where you want to go, you should talk to someone who has been there.”

Ideally, that’s where a mentor comes in. A wise and trusted counselor who influences our work and supports us along the way. You know, the older guy who has earned our respect by example. Now all he has left to accomplish is helping shape today’s youth. I’ve yet to find my blogging Mr. Miyagi (See Karate Kid), and I have a few ideas why: read more

As you learned from my Myers-Briggs self-assessment, I’m the kind of guy that rather blend in than stand out in a crowd. That means I can produce killer content, but don’t get a gold medal when it comes to self-promotion.

As I was sitting in traffic this morning thinking up ways to promote my blog offline, it occurred to me that a great opportunity could be staring me right in the face…literally. read more

By now you’ve probably realized that a lot of your Web traffic is unexpected. By that I’m talking about the many people who stumble upon your blog in unexpected ways. Whether it’s a random page that has been crawled and ranked well by Google – or some random niche site picking up and promoting one of your links.

When people land on your blog, you should not assume that they will hit your homepage or the landing page you have put so much effort into. That’s why it might be time to consider an FAQ. read more

They come in short spurts and are unannounced; even I am unaware they are about to occur. I’m speaking of blogging blackouts, periods of time where some unknown force keeps me from blogging. Has is it ever happened to you? read more

I often read about how at-home bloggers, and other work-at-home-preneurs, are prone to feeling disconnected from society. Personally, that has not been my experience. While I might not be meeting my newly found ‘blogging buddies’ for drinks anytime soon, I feel that since I started blogging, I have made more connections than I would have otherwise.

Aditya Mahesh recently blogged about How To Overcome The Disconnection of Working Alone.

And it is going to be the tipping point for me when it comes to blog conferences. read more

So most of us bloggers are not rich and famous…yet. But that doesn’t mean we shouldn’t get to enjoy the self-aggrandizing, masturbatory ritual known as the award show acceptance speech.

It’s actually not a total waste of time… read more

It’s not everyday you beat Techcrunch to the punch on a story. But when it comes to the Wibiya toolbar, an add-on to enhance any blog with social media features, we were almost 6 months ahead!

BlogHerald on July 28, 2009

TechCrunch on December 31, 2009

There is some new Wibiya news we would like to bring you. read more