In the last of this series on converting a newsletter into a blog, designed for small businesses, individuals, and small group newsletter publishers who want to streamline their efforts and minimize costs, as well as modernize, here are the last lessons and discoveries that came up during the conversion process with the business women’s group I worked with.
Converting Old Newsletters
After much debate about whether or not to include the old newsletters, the newsletter team decided that they wanted to publish pertinent articles from past issues, but not the whole issue. These articles they wanted available to the public.
They copied, cleaned, and pasted the content into the blog as posts, but their review of the past newsletters found a lot of value that they wanted online and available to the members for reference. Now what?