Facebook in its never ending attempt to increase revenue via ads is preparing to test a new set of advertisements that will invade a users news feed.
Unlike past efforts the new ads will not require a user or their friends to have visited a brand page or website before the ads show up.
In the past a company could only advertise within a Facebook users news feed if that user had liked their brand page or interacted in some way with the brand. That form of advertising provided targeted user traffic but didn’t allow company’s to attract new users to the brand. [Read more…]