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May 25, 2012

VEVO Traffic Grows 142% After Facebook Integration Added

Vevo Skyrockets Views with Facebook Integration 213x320 VEVO Traffic Grows 142% After Facebook Integration AddedVEVO has witnessed a 142% year-over-year increase in audience registrations and the video-sharing platform is giving a good chunk of that credit to Facebook. In February 2012 VEVO relaunched its website, iPhone and Android apps with facebook integration and after that move the number of daily registrations increased by 200%.

According to VEVO by March 60 percent of its traffic was coming from timeline app stories that had been published to Facebook.

The company also uses Facebook to personalize playlists by syncing them to a users’ liked Facebook pages and iTunes libraries.

A recent study found that unlike Facebook the VEVO system typically doesn’t have a bad effect on workplace productivity since a majority of its video views are completed from 6 p.m. through midnight.

Here are a few impressive quarterly metrics shared by VEVO’s Matt Marquess: read more

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May 24, 2012

Facebook Developer Platform: A Quick Look At The History Of Social App Development [Infographic]

Facebook developer program logo 240x240 Facebook Developer Platform: A Quick Look At The History Of Social App Development [Infographic]Five years ago Facebook announced the Facebook Developer Platform and since it was announced at the 2007 f8 conference with 70 app developers the program has sky rocketed in use. In fact one year after it was first revealed the program already had 30,000 apps.

Adding to Facebook’s reach was the Connect platform in 2008, the first glimpse into third-party website integration for the company.

Eventually we were treated to the Facebook “Like” button, tons of games from the likes of Zynga and the Open Graph.

Fast forward to 2012 and the Facebook developer platform has created more than 182,000 American jobs with an economic value of $12.19 billion.

Throw in Facebook Timeline which is hated by many users but offers the potential for even closer app development integration and its easy to see why Facebook continues its meteoric rise, even as people complain about privacy issues and other Facebook missteps.  read more

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May 22, 2012

Facebook Testing New Timeline Design, Cleans Up “Above The Fold” Output

Facebook Timeline Changes Facebook Testing New Timeline Design, Cleans Up Above The Fold OutputFacebook this week began testing a new Facebook Timeline output that cleans up the first bit of information users see when they access a users page.

Posted on Talking Points Memo on Tuesday morning the new version of Timeline features a condensed area for user details, specifically the information that shows their name, occupation, education and location. Those options now appear on top of, rather than below the cover photo.

Facebook has then taken the carousel thumbnail images that shows friends, photos, places, likes and other information and compressed them next to sit on the same level as their main page thumbnail.

Users will also notice that before the carousel images Facebook has added a “Summary” section which we assume will highlight key events inside a users Timeline. read more

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May 21, 2012

Facebook Power Users. A Look Inside The Facebook Addiction [Infographic]

Facebook Power Users Facebook Power Users. A Look Inside The Facebook Addiction [Infographic]Facebook “power users” are the most addicted social network users the site has to offer and they make up nearly 20-30% of the social networks user base. If you log into your account multiple times per day, leave messages on friends walls, post constant “Likes” and more you are probably a “power user.”

The team at DemandForce wanted to highlight some of a power users typical site uses and released an infographic to showcase that use.

According to the company a “power user” will “like” content up to 14 times per month and they will share at least nine status updates and contribute 21 comments during that same one month period.

Not only do Facebook power users share more content, they are invited to share more, according to the company 11% of those users are invited to join a Facebook group and 63% of those users have received friend requests in the last one month period. read more

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May 16, 2012

Facebook App Gogobot Attracts 1 Million Users

GoGoBot Facebook App Gogobot Attracts 1 Million UsersGogobot, a Facebook travel app that just launched in January 2012 announced on Wednesday that it has passed the 1 million registered users mark.

Gogobot officially launched in private beta 18 months ago but came out of beta in January. The company now claims that a new users signs up for the program every 15 seconds and that more than 5 million locations have already been shared on Gogobot.

The travel app allows Facebook users to share vacation photos with friends and strangers while giving recommendations to people who post questions about general travel and specific destinations.

Users of Gogobot can also create a “passport” that lists the places they have been alongside reviews and recommendations for those locations. read more

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May 15, 2012

Foursquare Check-Ins Now Integrated With Facebook Timeline Map

Foursquare Facebook Timeline Map Integration Foursquare Check Ins Now Integrated With Facebook Timeline MapFoursquare users checking in with Facebook permissions synced to their accounts will now find their check-ins plotted across their Facebook Timeline maps thanks to deeper integration announced by the location based service on Tuesday.

Until this point in time only Facebook check-ins and Instagram geo-tagging options were plotted on the Facebook Timeline maps.

Using the program means integrating your Foursquare account with Facebook and then simply checking in at which point your locations will be plotted on the Facebook Timeline map using standard pin placements.

Facebook and Foursquare have also made it so check-ins already map have been updated to mapped out pinned location markers.  read more

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May 9, 2012

Facebook Launches Crisis Tool To Combat Military Depression and Suicide

Facebook Suicide Militiary system 240x180 Facebook Launches Crisis Tool To Combat Military Depression and SuicideJust one week after announcing its organ donor program Facebook is once again jumping into the “public good” sector with a new crisis tool meant to flag the profiles of military personnel when they post content deemed to be harmful or suicidal.

The new tool is an extension of the suicide prevention program Facebook launched in December 2011 which allows other Facebook members to alert then network when suicidal thoughts are expressed by clicking a link next to that persons comment. When the link is clicked Facebook sends an email to the user with suicide prevention resources.

According to military support organization Blue Star families:

“While this is helpful for a military family, there are several specific resources provided to our nation’s military that we wanted to make sure they were aware of at their time of need.”

The new program sends military specific resources such as the Veterans Crisis Line. read more

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May 1, 2012

Facebook Timeline Now Offers “Organ Donor” Option

Facebook Organ Donor Facebook Timeline Now Offers Organ Donor OptionFacebook on Tuesday rolled out an update to its Facebook Timeline setup that allows users to list whether or not they are an organ donor.

The move is meant to help more than 114,000 people in the Unite States and millions of others around the world who are waiting for transplants for everything from heart and kidneys to liver and other necessities of life.

In a blog entry announcing the new feature Facebook writes:

“Many of those people — an average of 18 people per day –- will die waiting, because there simply aren’t enough organ donors to meet the need. Medical experts believe that broader awareness about organ donation could go a long way toward solving this crisis.”

To add the new feature simply visit your Timeline and click on “Life Event” and then “Health & Wellness” followed by the “Organ Donor” option which will allow you to register and if you would like to ad your own personal story.  read more

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April 30, 2012

How Instagram got to $1 Billion [Infographic]

It’s not every day that a mobile app is acquired by a social media giant for a cool one billion dollars- which explains why Instagram’s acquisition by Facebook was one of the hottest topics a few weeks ago. Infographic Labs, which previously created an infographic on the Rise of Instagram, tracks Instagram’s journey to $1 billion with this infographic design:
read more

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April 25, 2012

Facebook Offering Free Anti-Virus Trails, Blacklists Bad URLs

Facebook Security Facebook Offering Free Anti Virus Trails, Blacklists Bad URLsFacebook is attempting to make its community safer for 901 million active users and to reach that goal the company announced on Wednesday that it would block malicious URLs, spam messages, phishing attempts and viruses. The company also announced that it has partnered with various virus protection firms including Microsoft, McAfee, TrendMicro, Sophos, and Symantec.

In a blog post Facebook writers:

“Our URL blacklist system, which scans trillions of clicks per day, will now incorporate the malicious URL databases from these security companies to augment our existing level of protection. So whenever you click a link on our site, you benefit not just from Facebook’s existing protections, but the ongoing vigilance of the world’s leading corporations involved in computer security.”

If that isn’t enough information to get you excited about Facebook’s ongoing efforts to protect users the company also announced the AV Marketplace where users can download free six-month license agreements for full versions of the company’s virus partner software. read more

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