Instagram influencer marketing is taking the advertising industry by storm. It is no surprise that Instagram has become one of the fastest growing social media outlets. With more than 100 million users, the end of the growth is nowhere near over. As more features get added and businesses throw their hat into the Instagram ring, the dollar signs keep adding up. [Read more…]
Webinars and social media go together like Bonnie and Clyde; a dynamic duo that, when well executed, can catapult a business from bland to booming. Unfortunately, scads of business owners fail to execute a full-scale webinar-boosting plan, brimming with supporting content, compelling adverts, and divine timing. This means that an abundance of webinars end up driving minimal attendance, which reflects poorly on the presenter and their brand – personal or otherwise. [Read more…]
When it comes to having Facebook Fans, quality always weight more than quantity.
But don’t get me wrong. Having a high number of Facebook Fans on your business page is great and helpful even. The more Fans you have, the more exposure.
The thing is.. any business or organization should aim for getting the right Fans instead of just aiming for more Fans.
How do you exactly do that? Mike Gingerich, speaker and social media marketing pro, tells us exactly what we need to know in this infographic made with Visme on how you can get the right Fans on Facebook just by answering these 7 questions. [Read more…]
Halloween is upon us and 171 million Americans are getting in on the action. This holiday is expected to bring in more than $8.4 billion this year, growing $1.5 billion since 2015.
WordPress has become one of the most popular CMS platforms and chances are you either have a WordPress site or are thinking about getting one. Unfortunately, because of its popularity, WordPress has become a target for hackers. The most important step in making sure your WordPress site is safe is educating yourself.
Many studies have been done on millennials and their lifestyles. Most people believe that most millennials are young rebels with no goals, but that couldn’t be farther than the truth. In fact, this generation is full of future CEOs, entrepreneurs and world-changers. But how do you get the world to pay attention to someone that is considered just another young’un?
An infographic looking at engagement for brands.
Data storage technology has undergone an unprecedented explosion in development and evolution over the last three decades. You may have probably seen a photo about data storage that has been circulating in Facebook and other social media networks. In that clever photo, one panel showed a 250 MB hard disk developed by IBM. The hard disk was as huge as the external unit in a split type airconditioner and required a trolley for it to be transported. The other photo showed a 32GB microSD card. That photo clearly illustrated in stark contrast how much data storage technology has grown and developed – that data that used to fit in a storage medium as large as a refrigerator can now be just a blip in a storage medium as small as your fingernail. Even blog-software cannot fit in the very first hard drives!
When Twitter cut off Instagram from its API there were questions about the effect the move would have on Twitter. As it turns out the shutdown hurt Twitter’s quarter-over-quarter engagement per photo fell, while Instagram’s own engagement increased by 30 percent.
While Twitter has put a lot of stock in the Twitter Cards system, specifically Twitter Photo Cards, it turns out that most users would rather click on a link to view Instagram photos.
The team at Column Five visualized the entire shift from Twitter to Instagram in a new infographic. Column Five worked with Simply Measured in February 2013 to determine the shift caused by the Twitter shut down of Instagram.
What Column Five and Simply Measured discovered was that engagement with brands since that time has grown by 35% on Instagram while brand follower count grew by 41%.
They also offer some helpful tips for tracking your social media photo sharing, for example, use Instagram for photo sharing on Facebook to increase engagement.
If you want to increase Twitter engagement you need to upload pictures directly to the Twitter photo sharing system and not through Instagram.