We are in the final days of the holiday marketing push. Make no mistake about it, holiday shopping started early again this year. But starting early rarely means finishing early when it comes to holiday shopping. Most shoppers aren’t willing to skip the holiday sales just for the chance to say they finished their shopping early. So, it’s not too late if you’re still trying to get eyes on your product or service.
[Read more…]The Social Media Tools You Need in Your Arsenal
For modern businesses – and this includes blogs, eCommerce, etc. – connecting with customers through social media is probably the single most effective way to expand online. Given that daily Facebook visitors grew by 6% from 2015 to 2016 (to equal more than 1.6 billion users), and roughly 75 percent of Facebook users in the US visit the site at least once a day, it’s clear that people’s use of social media continues to grow year after year, both in the number of users and the time they spend using it. [Read more…]
Super Useful Email Management Tips and Tools
If you had to take a guess, how many emails do you think are sent every day? One million? Ten million? One hundred million?
You wouldn’t even be close—not by any stretch of the imagination. In fact, every day, people send close to 200 billion—yes, that’s billion with a “b”—emails. That equals about half the day for the average working person—so well over two hours for someone with an eight hour work day. That might explain why we are on our computers and smart devices, it seems, all the time. [Read more…]
You Should Know These Facts About Instagram
Instagram is a billion dollar company that is influencing marketing, businesses and the way consumers shop online. Chances are you are realized how valuable of a tool this is. So, do you know all the facts about this social media giant. A new infographic shows how much you might not know. [Read more…]
Instagram Influencer Marketing Is A Billion Dollar Industry [Infographic]
Instagram influencer marketing is taking the advertising industry by storm. It is no surprise that Instagram has become one of the fastest growing social media outlets. With more than 100 million users, the end of the growth is nowhere near over. As more features get added and businesses throw their hat into the Instagram ring, the dollar signs keep adding up. [Read more…]
How to Make Videos Search Engines Love
I see videos. Videos everywhere. And you probably see them, too.
Wherever you look – Facebook, blogs, and even Instagram – videos are all the rage. Whether they are short clips less than a minute long or longer TVC-like videos, these materials catch people’s attention when properly created. [Read more…]
The Ultimate LinkedIn Cheat Sheet
Facebook may have 1.7 million users, Twitter 313 million, and LinkedIn “only” 106 million, but any self-respecting blogger or content marketer knows that the last network cannot be ignored. That is, if you want to build a professional brand that will help cement your credibility in your chosen field.
The general consensus is that LinkedIn is the professional’s social network, something which anyone can surmise with a perfunctory look at the platform.
It is thus a pity when new bloggers – or some experienced ones – fail to take advantage of LinkedIn. Sure, they have an account. They fill out their profile. And then they leave it at that. Perhaps they check in once a month or so – when they get a connection request or when someone endorses them.
If this is you, then you are missing out on the benefits that LinkedIn can bring you and your blog. [Read more…]
Trick Or Treat: How Businesses Are Cashing In On Halloween
Halloween is upon us and 171 million Americans are getting in on the action. This holiday is expected to bring in more than $8.4 billion this year, growing $1.5 billion since 2015.
A Guide to Creating a Killer Social Media Marketing Strategy for Startups
Don’t you sometimes wish that all you had to do was to write and publish posts? Brainstorm ideas, create articles that you yourself would read, and hit that publish button.
These days, it seems that that’s not enough – especially if you’re blogging for business purposes, like startups and small businesses. It doesn’t matter if you’re a startup founder or a small business owner – having a blog is a crucial part of your strategy.
Related: 5 Promising Tools to Help Boost Your Online Startup
That being said, simply setting up a blog for your startup and not considering it as an integral part of your business is a waste of your time. You might as well not create a blog in the first place. [Read more…]
Social Media Cheatsheet of Keyboard Shortcuts 2016 Edition
How much time do you spend on social media for your blog? I don’t mean going on Facebook and Twitter to catch up with friends, or pinning gorgeous stuff on Pinterest, or even looking at cool photos on Instagram – all for personal pleasure. I mean doing the sometimes tedious work of ensuring your blog’s profiles are updated with posts, replying to comments and tweets, and talking to your followers in general.
The chances are that you’d say “too much”. Too much, meaning you can use some of that time planning and writing posts. [Read more…]
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