The Social Media Tools You Need in Your Arsenal

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For modern businesses – and this includes blogs, eCommerce, etc. –  connecting with customers through social media is probably the single most effective way to expand online. Given that daily Facebook visitors grew by 6% from 2015 to 2016 (to equal more than 1.6 billion users), and roughly 75 percent of Facebook users in the US visit the site at least once a day, it’s clear that people’s use of social media continues to grow year after year, both in the number of users and the time they spend using it. [Read more…]

Super Useful Email Management Tips and Tools

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If you had to take a guess, how many emails do you think are sent every day? One million? Ten million? One hundred million?

You wouldn’t even be close—not by any stretch of the imagination. In fact, every day, people send close to 200 billion—yes, that’s billion with a “b”—emails. That equals about half the day for the average working person—so well over two hours for someone with an eight hour work day. That might explain why we are on our computers and smart devices, it seems, all the time. [Read more…]

Instagram Influencer Marketing Is A Billion Dollar Industry [Infographic]

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Instagram influencer marketing is taking the advertising industry by storm. It is no surprise that Instagram has become one of the fastest growing social media outlets. With more than 100 million users, the end of the growth is nowhere near over. As more features get added and businesses throw their hat into the Instagram ring, the dollar signs keep adding up. [Read more…]

The Ultimate LinkedIn Cheat Sheet

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Facebook may have 1.7 million users, Twitter 313 million, and LinkedIn “only” 106 million, but any self-respecting blogger or content marketer knows that the last network cannot be ignored. That is, if you want to build a professional brand that will help cement your credibility in your chosen field.

The general consensus is that LinkedIn is the professional’s social network, something which anyone can surmise with a perfunctory look at the platform.

It is thus a pity when new bloggers – or some experienced ones – fail to take advantage of LinkedIn. Sure, they have an account. They fill out their profile. And then they leave it at that. Perhaps they check in once a month or so – when they get a connection request or when someone endorses them.

If this is you, then you are missing out on the benefits that LinkedIn can bring you and your blog. [Read more…]

A Guide to Creating a Killer Social Media Marketing Strategy for Startups

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Don’t you sometimes wish that all you had to do was to write and publish posts? Brainstorm ideas, create articles that you yourself would read, and hit that publish button.

These days, it seems that that’s not enough – especially if you’re blogging for business purposes, like startups and small businesses. It doesn’t matter if you’re a startup founder or a small business owner – having a blog is a crucial part of your strategy.

Related: 5 Promising Tools to Help Boost Your Online Startup

That being said, simply setting up a blog for your startup and not considering it as an integral part of your business is a waste of your time. You might as well not create a blog in the first place. [Read more…]

Social Media Cheatsheet of Keyboard Shortcuts 2016 Edition

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How much time do you spend on social media for your blog? I don’t mean going on Facebook and Twitter to catch up with friends, or pinning gorgeous stuff on Pinterest, or even looking at cool photos on Instagram – all for personal pleasure. I mean doing the sometimes tedious work of ensuring your blog’s profiles are updated with posts, replying to comments and tweets, and talking to your followers in general.

The chances are that you’d say “too much”. Too much, meaning you can use some of that time planning and writing posts. [Read more…]

What Content Marketers Can Learn from Game of Thrones

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It’s been less than two months since the finale of season 6 of Game of Thrones was aired, and I bet many of you still feel a void in your life. Although there is no lack of TV shows that keep you up at night (Stranger Things, anyone?), Game of Thrones is in a class of its own.

That being said, there’s no argument that, however over-the-top the show may be at times, there are some things that can be translated into real life. And, since we’re all about blogging and content marketing AND Game of Thrones fans, it’s but logical to find the point where the two meet. [Read more…]