Google SEO expert Matt Cutts spoke at WordCamp San Francisco 2009, and the video i available over at the WordPress Publishing Blog. Why would they publish it? Well, it might have something to do with this:

WordPress takes care of 80-90% of (the mechanics of) Search Engine Optimization (SEO)

Great praise indeed, and true at that. Launching a site using WordPress (or any other SEO friendly platform for that matter) is a good idea if you want to rank well in the search engines. If you’re interested you might want to check out Matt Cutts’ slides from the presentation as well.

Google’s Matt Cutts writing on his personal blog offers up three tips for company blogging.

His best tip is #2:

Don’t trash talk a competitor.

Your product should be strong enough that you don’t have to diss a competing company. Back in 2002, an article in the Boston Herald showed up about another search engine. The article claimed that “The entire XXXXXXXXX Catalog is updated every 9 to 11 days.” I knew for a fact that wasn’t true and at first I wanted to rip that claim to shreds like a bulldog. But (with the advice of some wiser Googlers), I decided to take the high road instead of picking a fight. In fact, claims like that motivated Google to be fresher and faster. Now I believe Google has the freshest index of any of the major web search engines.

What advice would you give someone blogging for/about their own company or employer?