I think search is a seriously exciting place to be right now. 2012 has seen some of the most aggressive Google algorithm updates of all time; a lot of SEOs were hit hard, and as each update was released some form of mini-riot followed. But while anger towards Matt Cutts (Google’s human shield) ensued, I couldn’t help but feel that SEO was returning to the open field that it once was. SEOs dropped out in favour of other things, they decided that Google was on a mission to destroy organic rankings and that Google owed them for all of those useless links and cookie cut content they had created; a quick look at any of the comments on SEroundtable shows that SEOs are just giving up.
But for me, SEO now more than ever is about hording knowledge, it’s about grabbing as much as you can and stuffing it into your brain so that you can develop – through management or being hands on – the perfect user/search focused website. So that is what I’m bringing to you today, knowledge bursting new school SEO best practices that will make you smarter than the next guy. read more
One of the reasons I love working online and running a website is that it lets me mind my own business. I’ve never been one for office politics and I hate the idea of having a ‘boss’ so I’ve never been particularly partial to working your typical office job. As such then, I also don’t appreciate it when my work as a blogger starts to turn political and the whole thing starts to degrade into something like a schoolyard shouting match. Isn’t that the kind of thing lots of us are trying to avoid?
Unfortunately though where there’s money to be made there will always be those willing to resort to unscrupulous methods, and to try to blow out our candle to make theirs blow brighter. This is where ‘negative SEO’ comes in – which is the point at which bloggers stop concentrating on themselves and on offering a great site, and instead start thinking about how they can get ahead by taking down the competition and getting their sites penalized. Find yourself a victim then and you can see your website drop from the top spot in the SERPs to page eight and even see your content and design ruined. It’s unsettling, it’s unfair and it can potentially cost you a lot of money. read more
Google SEO expert Matt Cutts spoke at WordCamp San Francisco 2009, and the video i available over at the WordPress Publishing Blog. Why would they publish it? Well, it might have something to do with this:
WordPress takes care of 80-90% of (the mechanics of) Search Engine Optimization (SEO)
Great praise indeed, and true at that. Launching a site using WordPress (or any other SEO friendly platform for that matter) is a good idea if you want to rank well in the search engines. If you’re interested you might want to check out Matt Cutts’ slides from the presentation as well.
Your product should be strong enough that you donâ€™t have to diss a competing company. Back in 2002, an article in the Boston Herald showed up about another search engine. The article claimed that â€śThe entire XXXXXXXXX Catalog is updated every 9 to 11 days.â€ť I knew for a fact that wasnâ€™t true and at first I wanted to rip that claim to shreds like a bulldog. But (with the advice of some wiser Googlers), I decided to take the high road instead of picking a fight. In fact, claims like that motivated Google to be fresher and faster. Now I believe Google has the freshest index of any of the major web search engines.
What advice would you give someone blogging for/about their own company or employer?