September 25, 2007
When it comes to the blog world, Google is king. Whenever the search engine giant makes a move of any kind, bloggers (like the media) are quick to echo their praises, or their rebukes. All this free advertising makes Google one of the most popular names on planet Earth, with one father naming his kid after the company (how weird is that?)
If there is one company with the desire (and ability) to dethrone Google as the topic of the century, it would be Microsoft. Having lost important employees, and business deals, not to mention threats against its bread and butter–twice, Microsoft is probably eager to gain the eyeballs to show the world what it can do.
And what better way to do this than to get some positive attention from the blogosphere (for a change)? So, without further delay, here are seven tips for the software juggernaut.
1) Avoid buying Facebook: Huh? Why would anyone avoid purchasing a company that even Google feels threatened by? Aside from the fact that Mark Zuckerburg is not interested in selling it (which must tick Google off), it would be much easier for Microsoft to maintain its ad presence on Facebook than to shell out $10 billion for the social network.
2) Purchase Digg: With Google launching its own social linking service and Yahoo! purchasing Del.icio.us two years ago, Microsoft may find itself with its pants down if they waste too much time deciding what to do in this field. Digg is already popular with many (if not most) bloggers, and an early buyout could ensure Microsoft’s dominance in this arena.