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December 17, 2012

Twitter And Nielsen Team Up To Improve Ratings System

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Twitter and Nielsen PartnershipNielsen Ratings has been called antiquated and out-of-touch with today’s media landscape, Twitter on the other hand offers semantic results that web browsers create through millions of interactions. Together the two company’s hope to create a TV measurement system that brings ratings to the twenty first century.

The new ratings metric will debut in Fall 2013 and while the Nielsen’s rating system will remain in place it will be complemented by new Twitter data that is presented on top of the SocialGuide platform created by NM Incite.

In its official press releaseNielsenwrites: read more

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