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October 27, 2014

How to Take Full Advantage of Press Releases

While public relations has been officially considered as a profession only since the latter half of the 20th Century, the activity has been in existence for ages – dating back to the ancient times. Since then, public relations has evolved, thanks to the variety of channels which can be used to capture the attention of the public.

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A major element in public relations is the press release. As the name suggests, press releases are meant to make an announcement to the media. Press releases can focus on various subjects. read more

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September 27, 2009

Sunday Morning SEO: Link Building With Press Releases

Filed as Features with 5 comments

You don’t usually hear a lot about press releases when people talk about SEO, but I’ve found them to be a solid link building tactic.  There are sites that publish and promote press releases called newswires.  Some newswires like PRWeb do well on the search results.  These sites provide quality links.

You’ll have to spend some money to get the best links but there are free or low cost newswires that pass a good amount of link juice.

There are other benefits aside from the links.  News search engines like Google News scour the newswires to populate their search results.  And any site that uses press releases gets a boost in perceived authority since press releases are associated with activity and expertise. read more

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