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September 24, 2012

Social Media Will Distract You At Work [Infographic]

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Social Media DistractionsRed e App wants social media users to realize that their daily work time is being interrupted constantly because of Facebook, Twitter and other social platforms.

In its findings the company found that the average working is interrupted by social media websites once every 10.5 minutes. The study also found that it takes employees 23 minutes to return to their assigned task.

Putting those numbers into perspectiveRed e Appestimates that social media use is now costing American companies $650 billion per year.

Based on findings the company asks”

Is it possible to be too connected in this digital age?

And responds simply with:

Research data indicates, yes. read more

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November 18, 2008

Exploring Social Media: The Motrin Moment Impact of Social Media

Exploring Social Media article series badgeHave you heard of Motrin? The pain reliever? If you hadn’t before this weekend, you probably have heard plenty about it now, especially on Twitter this weekend.

The debacle is described best in the article Advertising Age, “How Twittering Critics Brought Down Motrin Mom Campaign,” which explains how the Johnson & Johnson product offended mothers and fathers with an online and print ad for Motrin which claimed that some moms carry their babies around with baby body carriers as a “fashion statement” and summed it up with “Supposedly it’s a real bonding experience, but what about me?”

The outrage rocked the social media world. tweets on Motrin went berserk as people were outraged at this slam against parenthood and parent/child bonding. Within two days of mass online social outrage, the ad campaign was pulled and the Motrin’s website featured an apology saying: read more

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