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November 6, 2008

The Inquisitr 6 Months In

Duncan Riley, the founder of the Blog Herald, continues to share his struggles with The Inquisitr. The site is no 6 months old, which means it is getting really interesting to see how it fares.

This from the wrap-up:

I say this every month but it still holds true: we’re not quite there yet, but the outlook is rosy. The notion that it takes 6-9 months to establish a blog would appear to be holding true: we continue to improve in content, engagement and page views.

Check out the full post on Duncan’s blog.

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October 17, 2008

Engadget Scored 14 Million Pageviews on the Apple Notebook Event

The Apple Tuesday notebook event, where new MacBooks were announced, and drove traffic to a lot of gadget focused sites and blogs. One of those are Engadget, which got a mammoth 14 million pageviews on that particluar day, according to a leaked internal mail reposted by TechCrunch. They reported 1.3 million uniques, so that’s almost 11 pageviews per person. That’s a record for the site.

Weblogs Inc. as a whole served 23.9 million pageviews, and 3.4 million uniques, another all-time high according to the internal email.

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September 24, 2008

Hiring Bloggers: Know Your Performance Numbers

Blogging JobsWhile attending the How to Hire a Professional Blogger For Your Business session at Blog World Expo, it was very interesting to learn that you have to know your performance numbers and how they work in order to really understand what it takes to make money as a hired blogger.

As part of this series on what you need to know about hiring a professional blogger and being hired, let’s look at what the pros had to say about performance numbers and metrics and what you need to know before you go pro.

Gregory Go of About.com Guide to Online Business made it clear to the crowded room about how the numbers drive payment and drives success when it comes to paying a blogger. “If you are looking to make money blogging for a company or blog network, you have to understand the metrics.”

Gregory listed three key web analytics that should be used to set a price for paying a blogger.

  1. Consistency - Word Count Metric: Number of posts per week or month published with a minimum word count per post.
  2. Internal Metrics: Numbers based upon direct interaction and actions such as comment count, feed or newsletter subscribers, and direct sales generated.
  3. External Metrics: Performance compared to the general Internet/blogosphere metrics. This includes page view counts and referrer or inbound links.

While few pay solely based upon one of these three metrics, most blogs and blog networks compensate bloggers based upon a combination of these numbers. read more

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