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April 12, 2013

Instagram Shut Down Hurt Twitter [Infographic]

When Twitter cut off Instagram from its API there were questions about the effect the move would have on Twitter. As it turns out the shutdown hurt Twitter’s quarter-over-quarter engagement per photo fell, while Instagram’s own engagement increased by 30 percent.

While Twitter has put a lot of stock in the Twitter Cards system, specifically Twitter Photo Cards, it turns out that most users would rather click on a link to view Instagram photos.

The team at Column Five visualized the entire shift from Twitter to Instagram in a new infographic. Column Five worked with Simply Measured in February 2013 to determine the shift caused by the Twitter shut down of Instagram.

What Column Five and Simply Measured discovered was that engagement with brands since that time has grown by 35% on Instagram while brand follower count grew by 41%.

They also offer some helpful tips for tracking your social media photo sharing, for example, use Instagram for photo sharing on Facebook to increase engagement.

If you want to increase Twitter engagement you need to upload pictures directly to the Twitter photo sharing system and not through Instagram.

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September 1, 2011

Jack Dorsey Asks Twitter Developers For “Candid Feedback” To Improve API, Other Twitter Offerings

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Jack Dorsey - Twitter Co-Founder

Twitter co-founder Jack Dorsey on Thursday posted a message to Twitter developers, asking them to provide “candid feedback” about the creation of the company’s next generation Twitter API’s and tools.

The move comes after Twitter has been on the prowl against developers, oftentimes shutting them out in an attempt to gain control of their own product base, including the blocking of third-party ads from streams.

In his letter Dorsey says developers have been a key part of the company’s success and ensured them that Twitter will be providing them with the ‘structure, tools, resources and support’ that they need to build their applications for the Twitter platform.

Developers can start discussions in a thread in the Discussions group that will allow developers to share ideas with the entire Twitter team.

Here’s what Dorsey had to say about the future of Twitter, specifically within the iOS system: read more

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March 15, 2011

Study Shows: 42% Of Tweets Come From Third Party Twitter Apps

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Twitter Client Usage Chart

Twitter users only send 58% of their overall Tweets using the company’s own proprietary Twitter applications and website according to a recent survey. The study comes just one week after platform chief Ryan Sarver’s said that 90% of all Twitter users are sending Tweets from official Twitter applications.

Sarver’s assertion may in fact be true, as much of Twitter’s activity is performed by a handful of heavy users, meaning 42% of all Tweets could in fact be coming from a much smaller group than the 90% of users who actively use Twitter apps.

Sysomos, the company behind the study found that of the 25 million tweets they sampled since the March 11 Twitter API was released, 42% came from non-official apps.

The company also broke down the percentage of major third-party apps with TweetDeck accounting for 5.5% of all sampled tweets with the following apps accounting for 13.1% of overall tweets: UberSocial, Echfone and UberMedia (the chart below shows use among third party apps, not among all Tweets across the network). read more

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