TweetDeck will soon be under the control of Twitter. Sources close to the deal explained to TechCrunch on Monday that the social network has agreed to pay somewhere in the vicinity of $40 million to $50 million for the software company, money that will be paid out in cash and Twitter stock.
In February Bill Gross and his UberMedia company offered to buy TweetDeck for upwards of $30 million, however Twitter quickly made a counter offer and then spent the next several months working out the deal.
The move makes sense for Twitter who on the one hand have slowly begun to stifle 3rd party developer requests in an attempt to reign in their production and on the other hand it ensures they retain their control over a major Twitter program.
UberMedia already runs UberTwitter, EchoFon and various other Twitter startups which could help provide them with leverage over Twitter should they continue to purchase and retain the rights to major Twitter 3rd party applications used by millions of the networks customers.
Twitter officials are not commenting on the rumor, Tweeting: read more
We were immediately in touch with Twitter, and the changes they asked us to make were very small. As a result, we have completed the changes, and new apps are currently being posted to their respective stores. Twitter has assured us that as soon as those changes were complete, they would reactivate our applications.
Twitter also asked us to modify the name of UberTwitter. We began a process of changing the name three weeks ago by polling our users, and we’ve decided based on their input to change the product name to UberSocial, which we completed today. (Official UberMedia News) read more
Blackberry and Android fans unfortunately have two less tweet apps to use as Twitter has banished two prominent apps for violating their TOS (among other things).
We have suspended UberTwitter and twidroyd for violating our policies.
Every day, we suspend hundreds of applications that are in violation of our policies. Generally, these apps are used by a small number of users. We are taking the unusual step of sharing this with you because today’s suspension may affect a larger number of users. (Twitter Help Center)
Twitter has also suspended a third app from UberMedia (UberCurrent), although it’s unclear whether they will consider expanding the ban towards Echofon and TweetDeck (both prominent tweet apps upon iOS).
UberMedia has yet to publicly respond to their apps being blocked by Twitter (as they have been very silent upon their official blogs and twitter accounts), although hopefully they will provide an explanation soon in order to regain the trust of not only Twitter, but their users as well.