Music video management firm VEVO has paid more than $200 million to its artists since launching in 2009. The music service is responsible for managing the music videos and performances for thousands of artists around the world.
VEVO CEO Rio Caraeff spoke at the Business Insider Ignition Conference in New York City on Tuesday where he announced the company’s massive artist payments.
VEVO has streamed billions of video views thanks to artists that include Lady Gaga, Justin Bieber, Katy Perry and many others.
The music service earns money through pre-roll ads that stream once for every six to seven minutes of video watched per user. read more
VEVO has witnessed a 142% year-over-year increase in audience registrations and the video-sharing platform is giving a good chunk of that credit to Facebook. In February 2012 VEVO relaunched its website, iPhone and Android apps with facebook integration and after that move the number of daily registrations increased by 200%.
According to VEVO by March 60 percent of its traffic was coming from timeline app stories that had been published to Facebook.
The company also uses Facebook to personalize playlists by syncing them to a users’ liked Facebook pages and iTunes libraries.
A recent study found that unlike Facebook the VEVO system typically doesn’t have a bad effect on workplace productivity since a majority of its video views are completed from 6 p.m. through midnight.
Here are a few impressive quarterly metrics shared by VEVO’s Matt Marquess: read more