CNet takes a look at the technology behind TMZ.com – one of the leading celebrity news blogs:
Other newsrooms have migrated from videotape to digital, but TMZ, perhaps best-known for its reporting on Seinfeld star Michael Richards’ racist tirade, was designed for the Digital Age. Not only does this enable TMZ cameramen to shoot using lighter, less expensive cameras, but editors don’t have to rip up entire TV shows each time they make changes, says Jim Paratore, TMZ’s executive producer.
For these reasons, TMZ often has stories up before rivals and operates more efficiently, executives say. As chilling as this may sound to some, TMZ could be the prototype of a 21st century news agency.
Their integrated use of lightweight “prosumer” video has put them far out ahead of most of their competition – driving their traffic to around 10m monthly unique visitors.