In 2017 it has become even more obvious that the future of online marketing is bright because the latest technologies have enabled marketers to reach unprecedented numbers of potential clients. The number of social media users was also rising in 2017, which resulted in an increased number of brands that decided to advertise on social media.
The Filmora team has carefully monitored booming social media trends, and they used the information they’ve collected to produce an infographic that clearly shows which trends on social media will dominate the coming year. Have a look at the graphic below to find out all the essential information you will need to create your social media marketing strategy for 2018.
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Artificial Intelligence is Here to Stay
Only a few years back, AI seemed as distant as Elon Musk’s colonization of Mars, but as 2017 draws to a close, it is becoming apparent that artificial intelligence will become an essential part of digital marketing in the near future. Currently, there are over 12,000 active bots on Facebook messenger each month and this number will undoubtedly increase in 2018.
In addition, it is anticipated that in the following year, nearly 30% of all our chat conversations will be with chatbots. Their popularity is rising because bots allow companies to improve the real-time engagement with their clients. As much as 80% of chatbots can be utilized to provide non-stop services, which is a huge advantage and an opportunity for businesses that want to increase their availability to the customers.
Video Content Will Become Even More Popular in 2018
Smartphones, compact, DSLR, and all sorts of other cameras have enabled us to produce videos of the highest quality almost effortlessly. All of the largest social networks are investing in video features extensively which means that video content will become even easier to use for digital marketing purposes.
According to the Filmora’s infographic, 80% of all internet traffic will be video content by 2020. Thus, companies that want to reach large audiences should look for ways to utilize videos more in their social media campaigns. At the moment, 90% of the content shared on social networks is video, which proves that video is much easier to consume than written content.
In 2017, 87% of marketers used videos in their marketing campaigns and there is no reason to believe that this number will decrease in 2018.
The Rise of Dark Social
Reaching as many potential customers as possible is the goal of every marketer, and dark social might just be the right tool to achieve that goal in the coming year. Currently, 69% of all brand participation is achieved through dark social channels. The improved quality of chatbots and an increasing popularity of messaging platforms like Snapchat or Messenger might result in an even larger usage of dark social channels in 2018.
WhatsApp has approximately 1300 million users, while 1200 million people are using Messenger, which means that the amount of people that can be reached through dark social channels is enormous and it is expected to continue growing. Businesses that wish to remain competitive on the market will have to utilize messaging platforms more in their marketing campaigns because it is an inexpensive and very effective way to reach new clients.
The future of online marketing lies in new ways to approach clients and dark social may be one of the booming social media trends that will enable marketers to improve the performance of their company in 2018.
Liza Brown is a Web editor from Wondershare Filmora, a team specialized in developing video editing software and providing useful video editing guides and video marketing tips for video creators. You can contact her on Facebook.