Do you want to generate more engagement for your brand on Twitter? Maybe you’re unsure when the best time to Tweet is. Or what content you should sharing? If this is the case, then carrying on reading, as this guide will help you understand how to master your Twitter engagement this year. If you are still stuck by the end of reading this short guide, then speak to a digital marketing agency, who will be able to further advise you the best strategy for your Twitter account.
What Are the Stats?
Firstly, let’s get started by sharing what the currently Twitter statistics are. Despite only becoming profitable a couple of years ago, these statistics show that the social media platform is continuing to grow and have a cultural significance in modern society.
- 330 million people around the world are using Twitter each month.
- 71% of all users are visiting Twitter as a source of news and media.
- Over 500 million Tweets are sent each day. That is over 5000 per second.
- Over 40% of Twitter users have purchased a product as a result of seeing a social media influencer tweet about it.
- Over 90% of all videos on Twitter are viewed on a mobile device.
- Tweets that contain video content receive up to 10 times more engagement compared to those that are just text.
- 80% of all Twitter users are millennials and aged between 18 – 25 years old.
What Are the Basics Terms for Twitter Engagement?
Just like the majority of other social media platforms, Twitter is all about engagement and how much of it you can generate with your tweets. Let’s take a quick look at what the basic engagement terms are.
- Impressions. This is the amount of times that users saw a tweet.
- Engagement. This is a combination of retweets, replies, follows, clicks and favourites.
- Engagement Rate. This is engagement divided by impressions.
As users, people can engage with Twitter content by doing the following things.
- Clicking on a link
- Sending a direct message.
And, that is exactly what makes Twitter such a user-friendly channel. Because in terms of functions, that is it.
So, When is The Best Time to Tweet for Maximum Engagement?
You have loads of great content ideas that you want to use on your Twitter account. But, the question is when to use it? Before we carry on, it’s important not to confuse when the best time to tweet for engagement is compared to the most popular time to tweet. They are two completely separate things.
How to Identify When The Best Time to Tweet is For Your Business
There is an extremely simple way to determine when the best time to tweet is and that is simply by experimenting. Twitter Analytics is a brilliant in-depth tool that allows you to sift through multiple data sets to help you see what types of content generate the most engagement and when.
To start off, why not tweet three times in one day. Once in the morning, lunch and then evening. And, do that every day for a whole week. At the end of the week, do the maths and see what tweets generated the most engagement. Repeat this process for an entire month, and you will start to get some really valuable data. At the end of the 30 days, you will be able to identify the average engagement per tweet and at what time got the most engagement. This may sound simple, but it is a great way of laying the foundation of when to generate the most engagement with your content.
How to Generate More Engagement Through Your Content
So, timing is important for generating engagement on Twitter. But, so is the type of content that you use and how you use the social media platform.
Keep the Tweets Short and Sweet
One thing to always keep in mind is that on Twitter, shorter is better. You have a 240-character limit, but it doesn’t always mean that you need to use all of them.
What if I Have a Story I Want to Tell on Twitter?
The answer to that question is a simple one. Create a Tweet Storm. Pretty cool name, right? It is basically a way of sending lots of short tweets at once. All you need to do is click the plus button when composing a tweet and it allows you to create and send multiple at once.
Manage Your Community
If a user retweets or replies to your comment, then it’s always good practice to interact with them. Return the favour if you will. While this may sound simple, it might even make them want to engage with tweets that you make in the future. Now if you do that to a lot of different users, then you are effectively managing the community that enjoy the content that you tweet.