Marketing on social media has evolved and become more dynamic than ever. Through the years, new formats have been popping up, challenging business owners and marketers to keep up and find more engaging ways to reach their audiences.
One of these formats? Video.
[Read more…]With the advent of the digital age, many businesses are flocking towards building an online store to benefit from ecommerce sales.
Making use of the digital channel to increase sales and generate revenue has become so crucial that global spending on martech is approaching a staggering $100 billion. Currently, with 1.92 billion global digital buyers, industries and businesses must consider the significance of the digital world in driving sales.
[Read more…]Do you want to generate more engagement for your brand on Twitter? Maybe you’re unsure when the best time to Tweet is. Or what content you should sharing? If this is the case, then carrying on reading, as this guide will help you understand how to master your Twitter engagement this year. If you are still stuck by the end of reading this short guide, then speak to a digital marketing agency, who will be able to further advise you the best strategy for your Twitter account.
According to a recent study by Buzzsumo, it’s not looking too good for social media sharing. Sharing your content on social is down 50% in effectiveness in just three years.
What worked a few years ago is a waste of time today.
[Read more…]No matter what the size or nature of your business, one of the things you need to put serious thought and effort into is your marketing strategy. There is stiff competition in all industries these days, and this makes it even more important to market your own business as effectively as possible.
[Read more…]Driving traffic — as well as driving revenue — to your blog is likely your top concern. You’re constantly assessing different advertising and marketing strategies seeking the Holy Grail: tons of blog visitors that convert into dollars.
[Read more…]Becoming an online influencer seems like a fun and profitable venture. Because 90% of marketers say that influencer marketing helped increase engagement in 2017, it makes sense for you to jump in and get your slice of the influencer pie.
However, due to the thousands of influencers coming from the woodwork, the competition gets tougher each passing day.
Therefore, if you want to be one of the most sought-after lifestyle influencers in the market, then you need to learn from the best. Below are ten of the most influential lifestyle online personalities to date.
[Read more…]If you’re sick of your usual 9-to-5 job, with dramatic coworkers and demanding managers then make a change! Social media is growing more and more every day, as is the need for freelancing. Here is a list of the top 4 social media sites you should be utilizing from home, which in turn will allow you to become your own girl-boss. [Read more…]
In today’s age of information giants (i.e., Facebook and Google) dominating the online advertising, search, and traffic; smart marketers – most especially the content creators – know that they have to build a strong online presence to remain relevant and continually generate revenue from their content.
However, nowadays, this proves to be very difficult as these companies constantly change their algorithms – making a lot of businesses hard to be found. And understandably, lack of online visibility will make it even harder to monetize content. Because of this, creators often find themselves constantly contending with ad blockers and fighting stolen content. Moreover, worse, even the most popular creators on social media receive no rewards for the work they do. [Read more…]
In order to maintain a successful online presence, you have to be consistent and diligent, ensuring you’re utilizing multiple tools to help boost your brand visibility. To do this, weave together areas of Social Media, organic marketing, and website activity for maximum results. Let’s not forget that implementing strategy and making use of analytics goes a long way too. It can feel like a lot to take on all at once but begin well, with a strong domain, professional social media etiquette, and a powerful web host, and you’ll see your online presence sky rocket.
The purpose of social media, apart from creating buzz within your following is primarily to lead your audiences back to your website. Posting outside links to relevant content will keep your following on their toes while showing them you’re interested in what others in your industry are discussing. This should be done 25%-50% of the time with a bit of additional wiggle room for re-tweeting on Twitter. The other 50-75% of the time, you want to be linking to new and engaging content posted on your website. [Read more…]
