How Musicians Can Make Social Media Great Again

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In this day and age, we live with the unfortunate truth that the President of the United States has decided that the best way of communicating with the public is through the 140- character format of Twitter. While these tweets range from slightly strange to borderline demented, it’s almost impossible to look away: it’s rare these days that we can get through a news day without hearing about another contentious tweet from Mr. Trump.

While you may be tempted to delete your social media accounts and go live in the woods, we have good news for you: there’s a still a lot of great, interesting stuff being posted on Twitter by visionary artists who believe in speaking truth to power and standing up to ignorant trolls. Artists like Killer Mike from Run the Jewels, Taylor Swift, Josh Tillman (Aka Father John Misty) all run super interesting social media accounts that address current events and sometimes create a sort of artistic narrative in-and-of themselves. [Read more…]

Keep Yourself Safe: Social Media Strategies

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It’s expected these days to have one or more social media accounts. People will ask to add you on Facebook or connect on LinkedIn as easily as they’ll ask for your phone number. It’s simple for most people to find you online, too, since your profiles are only a search of your name away. For this reason, it’s essential to use basic social media safety strategies to keep your identity, information, and self safe. [Read more…]

10 Reasons Why You’re Not Getting Social Shares On Your Blog

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Being a top blogger is no easy task. After all, thought leaders and tastemakers aren’t born overnight; it takes time, persistence, and a heavy dosage of motivation in order to achieve that status and following. While we might think of getting more shares on our blog like a scientific process, there’s a lot of common mistakes people overlook in building their audience. [Read more…]

Social Media and Dating Apps: How They’re Changing Love

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Millennials – and, increasingly, people of all ages – are getting used to dating online. The first group of people who won’t remember a time before friendships were born, nurtured and often even ended on social media are now pre-teens. The reality of our world is that all relationships, both romantic and platonic, are now heavily influenced by internet tools, whether that is where they’re begun, or how they’re maintained.

While in-person interactions are still incredibly important to relationships (and we hope they always will be), it’s important to recognize just how much social media and dating apps are changing how we care for those we love – and even who we direct that affection to. [Read more…]

Did You Know There Are Some Great Scientific Reasons to Use Emoticons in Your Writing?

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Back when emoticons were first introduced into the Internet lexicon, many years before personal computers were everywhere and the Internet was something most people knew existed without a second thought, the idea was to help determine between a joke and something more serious.

Today, emoticons and emojis are everywhere. However, many professional writers and businesses throughout the years have been warned not to include emoticons or emojis in their work. The idea initially was that these were less professional and could give the wrong impression to prospective consumers, employers, partners, and others. [Read more…]

The 7 Features of a Successful Product Demo Video

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A product demo video is simple, in theory, but pulling off a successful demo video is more nuanced than you might imagine. While every product is different, there are some key elements that can, universally, make your product video more appealing and more convincing to the masses.

So what are the key features that make a product demo video successful? [Read more…]

Starting a Blog? 5 Topics People Care About in 2017

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If the goal of your blog is to strike a chord with as many people as possible, you’re probably spending a lot of time researching which topics and subject matters are best. Well, if you’re launching a blog in the near future, there are a few topics that are all-but guaranteed to produce results.

Five Topics the Internet is Ravenously Consuming

You may think that everyone is unique and has their own personal preferences, but the truth is that people raised in the midst of similar circumstances will ultimately cling to the same things. Sure, we all have our own unique differences, but we all spend time thinking about and talking about common topics when it’s all said and done. [Read more…]

Emerging Social Media Tools for Bloggers 2017

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Social media has become one of the most powerful tools in the arsenal of bloggers who want to maximize their online exposure, and to make sure that their content reaches as many people as possible. The great thing about efficient social media usage is that it is an amazing way to spread your latest news, updates and offers to both regular visitors and people who have not heard of your blog ever before. While this may sound very attractive, every aspiring blogger should keep in mind that it may take months of trying out different campaigns and methods in order to come up with an efficient and affordable way to keep your blog on top of multiple social media networks. [Read more…]

The Ultimate LinkedIn Cheat Sheet

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Facebook may have 1.7 million users, Twitter 313 million, and LinkedIn “only” 106 million, but any self-respecting blogger or content marketer knows that the last network cannot be ignored. That is, if you want to build a professional brand that will help cement your credibility in your chosen field.

The general consensus is that LinkedIn is the professional’s social network, something which anyone can surmise with a perfunctory look at the platform.

It is thus a pity when new bloggers – or some experienced ones – fail to take advantage of LinkedIn. Sure, they have an account. They fill out their profile. And then they leave it at that. Perhaps they check in once a month or so – when they get a connection request or when someone endorses them.

If this is you, then you are missing out on the benefits that LinkedIn can bring you and your blog. [Read more…]