Forget The Social Media, Earn More With The Narrative

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In today’s age of information giants (i.e., Facebook and Google) dominating the online advertising, search, and traffic; smart marketers – most especially the content creators – know that they have to build a strong online presence to remain relevant and continually generate revenue from their content.

However, nowadays, this proves to be very difficult as these companies constantly change their algorithms – making a lot of businesses hard to be found. And understandably, lack of online visibility will make it even harder to monetize content. Because of this, creators often find themselves constantly contending with ad blockers and fighting stolen content. Moreover, worse, even the most popular creators on social media receive no rewards for the work they do. [Read more…]

Be Master Of Your Online Domain With This Trifecta

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In order to maintain a successful online presence, you have to be consistent and diligent, ensuring you’re utilizing multiple tools to help boost your brand visibility. To do this, weave together areas of Social Media, organic marketing, and website activity for maximum results. Let’s not forget that implementing strategy and making use of analytics goes a long way too. It can feel like a lot to take on all at once but begin well, with a strong domain, professional social media etiquette, and a powerful web host, and you’ll see your online presence sky rocket.

Social Media

The purpose of social media, apart from creating buzz within your following is primarily to lead your audiences back to your website. Posting outside links to relevant content will keep your following on their toes while showing them you’re interested in what others in your industry are discussing. This should be done 25%-50% of the time with a bit of additional wiggle room for re-tweeting on Twitter. The other 50-75% of the time, you want to be linking to new and engaging content posted on your website. [Read more…]

How Musicians Can Make Social Media Great Again

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In this day and age, we live with the unfortunate truth that the President of the United States has decided that the best way of communicating with the public is through the 140- character format of Twitter. While these tweets range from slightly strange to borderline demented, it’s almost impossible to look away: it’s rare these days that we can get through a news day without hearing about another contentious tweet from Mr. Trump.

While you may be tempted to delete your social media accounts and go live in the woods, we have good news for you: there’s a still a lot of great, interesting stuff being posted on Twitter by visionary artists who believe in speaking truth to power and standing up to ignorant trolls. Artists like Killer Mike from Run the Jewels, Taylor Swift, Josh Tillman (Aka Father John Misty) all run super interesting social media accounts that address current events and sometimes create a sort of artistic narrative in-and-of themselves. [Read more…]

Keep Yourself Safe: Social Media Strategies

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It’s expected these days to have one or more social media accounts. People will ask to add you on Facebook or connect on LinkedIn as easily as they’ll ask for your phone number. It’s simple for most people to find you online, too, since your profiles are only a search of your name away. For this reason, it’s essential to use basic social media safety strategies to keep your identity, information, and self safe. [Read more…]

10 Reasons Why You’re Not Getting Social Shares On Your Blog

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Being a top blogger is no easy task. After all, thought leaders and tastemakers aren’t born overnight; it takes time, persistence, and a heavy dosage of motivation in order to achieve that status and following. While we might think of getting more shares on our blog like a scientific process, there’s a lot of common mistakes people overlook in building their audience. [Read more…]

Social Media and Dating Apps: How They’re Changing Love

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Millennials – and, increasingly, people of all ages – are getting used to dating online. The first group of people who won’t remember a time before friendships were born, nurtured and often even ended on social media are now pre-teens. The reality of our world is that all relationships, both romantic and platonic, are now heavily influenced by internet tools, whether that is where they’re begun, or how they’re maintained.

While in-person interactions are still incredibly important to relationships (and we hope they always will be), it’s important to recognize just how much social media and dating apps are changing how we care for those we love – and even who we direct that affection to. [Read more…]

Did You Know There Are Some Great Scientific Reasons to Use Emoticons in Your Writing?

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Back when emoticons were first introduced into the Internet lexicon, many years before personal computers were everywhere and the Internet was something most people knew existed without a second thought, the idea was to help determine between a joke and something more serious.

Today, emoticons and emojis are everywhere. However, many professional writers and businesses throughout the years have been warned not to include emoticons or emojis in their work. The idea initially was that these were less professional and could give the wrong impression to prospective consumers, employers, partners, and others. [Read more…]

The 7 Features of a Successful Product Demo Video

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A product demo video is simple, in theory, but pulling off a successful demo video is more nuanced than you might imagine. While every product is different, there are some key elements that can, universally, make your product video more appealing and more convincing to the masses.

So what are the key features that make a product demo video successful? [Read more…]