Google’s Updated Job Posting Structured Data Guidance

Search engine optimization (SEO) is a dynamic field, so it’s important to keep up with the newest standards and recommendations. Google, as the undisputed leader in search engine optimization, gives publishers pointers on how to improve their content’s visibility in search results and updates its algorithms on a regular basis.

Structured data guidance for job postings is one area where Google has made changes recently. If publishers follow these rules, their interactive job listings will appear more prominently in Google’s search results. Insights into adding, testing, and maintaining structured data for job postings are also provided.

Why Notifying Google is Crucial

The importance of informing Google of both new and modified job posting webpages is highlighted in the revised guidelines. Publishers can improve the quality of search engine results pages (SERPs) by prioritizing relevant and useful job postings.

To alert Google of pages that require immediate crawling, the earlier version of the instructions suggested using the Indexing API rather than sitemaps. A sitemap and the Indexing API are both recommended in the revised instructions, which makes the procedure more clear.

Google says that the Indexing API is the way to go for URLs of job postings since it makes Googlebot crawl the page faster. It is still recommended to submit a sitemap for the entire site to ensure comprehensive coverage, though.

Revised Instructions

Aside from the explanation of notification methods, the revised guidelines have a few other significant revisions. All references to “pinging” Google with a GET request to notify them of sitemap changes were removed by Google. According to earlier instructions, you should update your sitemap and submit it to Google using a GET request to a designated URL. Nevertheless, the revised instructions no longer include this suggestion.

Also, the language used to describe what publishers should do has been revised in the revised guidelines. “Keep Google informed of changes.” replaced “Keep Google informed by doing one of the following actions:” This update clarifies that sitemaps are still necessary for publishers and highlights the Indexing API as a means to speed up crawling.

Advantages of Indexing API Utilization

Sitemaps are still highly recommended, but Google seems to favor the Indexing API for URLs related to job postings. Publishers can use the Indexing API to notify Google of new URLs or updated content, which will cause Googlebot to crawl the site faster.

Publishers can use the Indexing API to make sure their job ads are indexed and show up in search results quickly. This not only makes job listings more visible, but it also provides users with the most current and relevant information, which improves their experience overall.

See first source: Search Engine Journal

FAQ

Why is it crucial to notify Google about new and modified job posting webpages?

Informing Google about job postings is essential to improve the quality of search engine results pages (SERPs) by prioritizing relevant and useful job listings. It helps ensure that your job postings appear prominently in Google’s search results.

What are the recommended methods for notifying Google about job postings according to the revised guidelines?

The revised guidelines recommend using both a sitemap and the Indexing API to notify Google about job postings. While the Indexing API is preferred for job posting URLs as it speeds up crawling, submitting a sitemap for the entire site is also advisable for comprehensive coverage.

What significant revisions have been made in the revised guidelines for job postings?

One significant revision is the removal of all references to “pinging” Google with a GET request to notify them of sitemap changes. The language used to describe what publishers should do has also been updated to “Keep Google informed of changes,” replacing the previous wording.

What advantages does the Indexing API offer for job posting URLs?

The Indexing API allows publishers to notify Google of new URLs or updated content related to job postings, resulting in faster crawling by Googlebot. This ensures that job ads are indexed and displayed in search results quickly, improving visibility and providing users with current and relevant information for a better overall experience.

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