The surging popularity of videos has been increasingly palpable as more website owners use this format to publish their content. If you’re not using this media channel to create and distribute content for your website, you’re missing out on this valuable traffic resource. According to eMarketer, 52 percent of web traffic comes from videos, with 72 percent of website visitors watching these videos as reported by the New York Times. Video-sharing giant YouTube gets over one billion unique visitors on a monthly basis. As you can see, the numbers are staggering, making video content marketing a very effective method to drive traffic to your website.
Heavy traffic in real life may be a bane to a commuter’s everyday life, but when you’re running a website, it’s gold. Having internet users visit your website is a really good thing, but for your website to be effective, the traffic needs to be looking for what you have to offer. They should be seeking the product or service of your website, be it a legitimate business or a simple blog site. Driving relevant traffic to your website can be done through effective marketing, and here are ways on how to quarry this valuable resource: