The Power of Video Content Marketing
The surging popularity of videos has been increasingly palpable as more website owners use this format to publish their content. If you’re not using this media channel to create and distribute content for your website, you’re missing out on this valuable traffic resource. According to eMarketer, 52 percent of web traffic comes from videos, with 72 percent of website visitors watching these videos as reported by the New York Times. Video-sharing giant YouTube gets over one billion unique visitors on a monthly basis. As you can see, the numbers are staggering, making video content marketing a very effective method to drive traffic to your website.
Videos are highly engaging to its viewers. They would rather watch a 20-minute long video than spend 20 minutes going through text-based content. This is the reason why it’s not surprising how videos have established its popularity online.
For website visitors, engagement is extremely powerful. The longer they spend time to take in your message, the more likely they would acquire your product or service, and the more they would come back for more information. This will immediately establish you as an authority figure in your niche as traffic comes in.
Creating videos can set you apart from the competition, since most content creators don’t even bother to put in the work involved in video content marketing. You can do a number of different kinds of videos for maximum engagement. Tutorials, product reviews, contest announcements or even personal videos are great ways to build a relationship with your audience. You have to understand that videos create an entirely different level of engagement that you can’t have with articles, photos, emails or podcasts.
However, there is a lot more to video content marketing than just uploading videos on YouTube. What most people do is upload videos to a few sites and then leaves them wondering why traffic isn’t coming in. There are key ways to do this right to guarantee that your video gets maximum exposure. First, you need to target very specific keywords. Since Google owns YouTube, the site ranks extremely well on the search engine’s results, along with other video-sharing sites. You have probably seen YouTube videos on search results when using Google, which shows on the first page under different keywords. These are highly authoritative sites that can rank quickly even for very competitive keywords.
Include your keywords in the title and description. Use tags and build backlinks to direct people to view your video. This will help you tremendously to rank well in search engines.
When viewing search results, you will notice that your eyes are drawn immediately to images. This makes videos a great way to get your results to stand out at some degree, since they are presented in still images.
Second, you would want to direct your viewers to your website. Include your website’s URL in your video’s description and display it as a watermark in your video as it plays. You also have the option to flash your site’s URL at the beginning and at the end of the video.
Third, you need to promote your video to attract thousands of views. There is nothing more effective than turning to social media. Send your video out to all the popular social networks you’re involved in. If your video is really good, it’s going to be worth sharing. You can also use forums, blogs and the comments section of popular channels within your niche.
The power of video content marketing cannot be ignored. These simple but very effective techniques will help you spread highly engaging video content and bring in that much-needed traffic to your website.
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