Blogging is a unique business idea in that it’s possible to start and make money from your blog without investing any money in it to begin with. However, there are some problems which could arise as a result of your not investing any money in your blog. For example, without any funding, you will need to use a free domain name and unless you’re a professional web designer yourself, will have to make do with free, widely available templates and little SEO. Because of this, those hoping to make some serious money from their blog will definitely benefit from getting business funding. We’ve listed some of the best reasons to get a business loan for your blog.
Buy a Domain Name
Depending on what you’ve named your blog and the niche that you cover, getting a .com domain name could be one of your heftiest costs. However, getting business funding to invest in a memorable, catchy and professional-looking domain name that goes well with the theme of your blog could be one of the best decisions that you make in terms of business success. Investing in a .com domain name will make your blog look and feel more professional to users.
Professional Web Design
Today, it’s easier than ever before to set up and design a great-looking, functional blog with the hundreds of free templates available from services such as Weebly, Wix, and WordPress. However, using free templates means that somewhere out there, there could be a blog that looks exactly like yours – not the best idea if it’s standing out from the crowd that you’re hoping to achieve. Investing in a professional, custom web design is a great way to give your blog its own unique image and help it to stand out from the crowd.
Invest in Branding
It’s important that blogs today are managed like you would any brand. With blogs being used to promote services, sell products and offer information and advice, it’s important that you have a consistent brand which can easily be recognized as your blog. Investing in logo creation and brand promotion, for example, is an excellent method of improving the success of your blog.
Boost Social Media
As a blogger, you have little time to be writing blog posts, finding interesting and catchy pictures for your blog, replying to comments, and managing your social media pages all at the same time.
Many bloggers are aware of the many benefits of using social media sites such as Facebook and Twitter to promote their posts, but simply don’t have the time to do so. Getting business funding for your blog could allow you to pay somebody to manage your social media or take advantage of paid features for improving your page’s reach such as Boost on Facebook, for example.
Improve Photos and Videos
Remember that business funding can be invested into any area of your blog that you see fit! Today, when browsing through content online, viewers aren’t just looking for something great to read – they also enjoy looking at high-quality images, and vlogging (video blogging) has risen significantly in popularity in the last few years. You could use your funds to invest in a good camera or recording set-up, improving the picture and video quality on your blog and attracting more readers.
It’s more than possible to set up a blog without spending a penny and eventually make some profit if you work hard enough. However, with so many funding options available, more bloggers are borrowing money from banks, business lenders or even crowdfunding to help their blog become successful much faster.