As a business owner, you most likely don’t have time to be writing blogs for your company, even if you would like to. But according to LinkedIn, companies that post blogs 6 to 8 times a month get almost double the leads than companies that post 3 to 5 times a month. Can you afford to be missing out on those leads just because you don’t have the time to personally dedicate to blogging? No!
If you find yourself at this juncture, your best option may be to hire someone to write for your company. However, you can’t just hire anyone—as much as you may like to give your niece studying dentistry a job writing for your auto mechanic shop. No, in order to get the most out of your blogging and content marketing, you need someone who can both write extremely well and who knows about your industry. So what can an industry-specific writer offer your blogging efforts that your niece, or someone like her, can’t?
Supplies Insider Knowledge
For your blogs to be taken seriously, they need to be written by someone who knows a thing or two about your actual industry that the average person couldn’t just find during a 3 minute Google search. Your blogs need to offer something unique and valuable to your readers, and if they could find everything you’re presenting on their own, that’s not really unique or valuable, is it?
How much experience and insider knowledge you want your writer to have is completely up to you. It also depends on your industry. For example, if you have a law firm, you may want to get someone who has a criminal justice degree or who has worked in the law field in one way or another. Consider how much knowledge you need someone to have in order to accurately represent your brand to the public in your specific industry.
Uses Relevant and Accurate Jargon
By hiring an industry-specific writer, your content will be more believable, especially if they are able to seamlessly use acceptable jargon. If you have an SEO company, you wouldn’t want to hire a writer that wasn’t familiar with what SEO, SMM, SEM or any of those acronyms stand for because they wouldn’t be able to write in such a way that would make your readers trust them. A good way to test if a writer will be able to add some relevant jargon into your blogs is to simply speak to them. If they can talk about your industry, they can most likely write about your industry.
Answers and Responses to Readers’ Questions
If your writer is doing their job well, you should be receiving comments on the blogs they are writing and posting for you. And when this happens, you want your writer to be able to respond to those comments in an intelligent and correct fashion. An industry-specific writer should have enough understanding to answer any questions your readers have and comfortably interact with them. BizReport.com states that 57% of people say that meaningful interactions with a company would improve their brand loyalty. If you can achieve this with an industry-specific writer, the position may just pay for itself.
Blogging is a time-consuming and detail-oriented job that takes real knowledge and effort in order to prove successful for a business. But if you have a writer who you can trust to give your readers correct information and useful tips regarding your industry, your content marketing can get a whole lot easier.