Are you sharing excellent ideas on your blog but not getting the response you think you deserve? Is your blog suffering from a high bounce rate such that people are drawn in by your captivating titles and unique ideas but change their minds as soon as they land on your blog? We might know the reason why.
Good content alone is simply not enough to draw engagement from readers. They might actually want to know more about your ideas but get intimidated by the long expanses of text on your blog with no visual aids to make the blog post easy to read and understand; or worse, they are put off by the low-quality images you use that damage your credibility. Either way, they are leaving your blog with a bad taste in their mouths with the intent to stay away.
As terrible as it sounds, there’s actually an easy fix for this problem. If you haven’t guessed it already, it is to add more compelling and beautiful visuals to your blog.
Importance of visuals
Using relevant and engaging visuals in your blog makes your content easier to consume for the readers. This is because of two reasons.
Firstly, visuals break up large blocks of text into smaller and easier-to-consume bites of information. It helps the reader to skim over the text with ease and get an overall idea of what the blog post is talking about. Secondly, images help to enhance your message and provide a visual summary of your ideas, which also means that your reader has to spend less time interpreting the text.
Here’s an example of a blog post that has effectively used imagery to break up the long block of text, bring the written content to life and help the reader picture what the final outcome looks like at a glance.
While you might want your reader to pay attention to every word you have written, know that it is too much to expect from your audience. People nowadays have lowered attention spans and are bombarded with a huge amount of media per day. They cannot afford to give all media its due time. It is better to ensure that they gain something valuable from your posts in the short time they do spend on it so that you become their go-to source for information and ideas the next time they find themselves in need.
Types of Blog Visuals
There are different types of blog visuals you can use to add some spark to your blog post. All of them play their own role in making your blog post visually and intellectually accessible. We will walk you through them.
But before we do that, let’s discuss resources. You’re on a budget and not exactly at leisure to spend all your time designing blog visuals when your focus should be blog content. Graphic design is expensive, time-consuming and seems like it’s just not worth it. But what if we told you there’s an option for you out there that is easy to use, quick and affordable. PosterMyWall is one such option. It is a free online graphic design tool that lets you create stunning visuals for your blog, social media, website or any other platform in just a few simple steps. Here’s how:
- Pick a template you like from the thousands of professionally designed templates available on PosterMyWall. You can pick by category or size, or even start completely from scratch.
- Customize the template to your needs by changing text, imagery, font or any other design element.
- That’s it! Upload to your blog or copy an embed link from PosterMyWall’s extensive sharing options.
Now, let’s dive into the type of visuals you need to create for your blog:
Eye-catching Blog Headers
Your blog post header will be the preview to your blog post on your blog’s homepage and also the first thing a reader will see if they land directly on your blog post. The kind of image you use will set the tone for the entire blog post and hints at the expertise of the blogger. The reader is more likely to keep scrolling if they see a personalized touch in the header than, for example, a stock image that exhibits a lack of effort.
Make a lasting first impression with a visually appealing header image that makes the visitor want to read on. It can showcase the blog post title or related text on it, or it can solely rely on visual elements to capture the audience’s attention. Keep in mind that the visual elements should complement the theme of your blog.
If your blog’s tone is fun and cheerful, you can use bright colors and illustrations in your header. We made this image in a few simple steps using this template from PosterMyWall.
- Resize the Youtube Channel Banner to a Blog Header by simply clicking on the free Resize option in the PosterMyWall editor.
- Make necessary text changes. We replaced ‘subscribe’ with ‘tips & tricks’ to complement the blog post content. Add another text box for the subtext.
- Set the font style, size, and color to complement the rest of the design. We chose the same font style, Roboto, as the text below it. The blue color was picked from the design itself.
- Reposition any elements as required.
If your blog is focused on technology, use a blog header that gives a futuristic, cyber feel. Here’s a template you can customize in a similar manner to make something like this:
If you run a lifestyle blog, keep the blog header elegant and minimalistic by using fonts like Dancing and Fixer Regular, and a light color palette. Here’s a header we made using this template:
We have discussed the hero image of the blog post, but don’t underestimate the power of the supporting visuals that occur throughout the blog post. These images should be relevant to the topic and well-designed to enhance your content and help you communicate your message better. Ideally, a supporting visual should be added after every 400 words or so to break up the content and make the blog post easier to skim through.
These visuals can be photos of your product or service in action, or other product images with attractive backgrounds and related information. Such visuals are easy to make using PosterMyWall. Here’s one we made using this template:
As you have just seen, you can also add more energy to your blog by adding videos instead of static images to accompany the text. Research shows that video content drives more engagement than static images and is the most engaging type of content.
You don’t need to worry about having special video-making skills or hiring an expensive graphic designer to add spark to your post. Simply customize any of the thousands of video templates available on PosterMyWall. If you want to change the media, you can add your own video or choose from a vast stock library of videos. You can even replace an image in an existing design with a video to quickly animate your visuals.
Here are some stunning templates you can use:
Another great visual type for blogs is infographics. They are a great way of summarizing your content in a graphical way so that people who don’t have the time to read the entire blog post don’t miss out on the valuable information you have to offer or all the ideas you are trying to convey.
Infographics like this one can also be created easily using PosterMyWall:
Now that your blog post is ready, it is time to spread the word about it. The best way to do this is to share your content on social media to drive the traffic you get on your social media to your blog. But people will only click on your links if you make the offer enticing enough and show them what value clicking on the link can provide them. This is not difficult to achieve using the same magic formula: attractive visuals.
Share your blog post links with attention-grabbing social media visuals that give enough away about the blog post to pique people’s interest in it and make them visit the blog, but not so much that they feel like they have learned all they needed to learn. For example, if you have created a long-form blog post on tips and tricks for making your blog a raging success, sharing one helpful tip that makes people interested in the content and makes them click on the link for more is more effective for clicks than posting a blog post summary. The second option is to create generic imagery with nothing but the blog post theme or title. In this case, the value proposition must be strong and the title must be intriguing, like in the following image, to make people interested in the content.
Everyone has their own approach when it comes to social media and no approach is wrong. But one common issue for everyone is finding it time-consuming to repurpose imagery across different social media platforms, an issue that PosterMyWall solves. If you make a design for Facebook, for example, you will not have to create the same design in a different size for Twitter. You can simply hit the free Resize button and resize it to a Twitter image without any hassle.
To sum up
Giving your blog a makeover by adding nice, attention-grabbing visuals is no rocket science. It is actually quite easy, quick, affordable, and even fun with tools like PosterMyWall, and this small effort can bring a lot of dividends for your blog. So let’s get started on creating some amazing imagery, shall we?