If you’re reading this blog post, you’re starting to understand the importance of backlinks. If not, you should know that backlinks are inbound or incoming links that boost attention for your blog. It’s one of the best tools you have at your disposal for raising your search rankings and boosting awareness of your blog.
But if you’re just getting started in blogging or SEO, you may not know what it takes to get better backlinks. The higher quality the backlink, the better your ranking.
“Today algorithms like Google’s Penguin update, were created to help with other ranking factors; pages are ranked higher based on the quality of the links that they are getting from external sites and less on quantity,” succinctly explains an article from SEOClarity.net.
How do you get those quality backlinks, especially if you’re a relatively unknown entity? There are several strategies you can employ. Here are some used most often by the experts:
1. Start with a High-Quality Blog
You’re probably ready to move on external blogging efforts that will maximize your search rankings, but before you can begin, look inward. Take stock of your current blog—does it deserve backlinks from authority sites?
Blogs with low-volume, low-quality content will not attract attention from bloggers, and you’re much less likely to get links. Focus on writing competitive content that’s interesting, in-depth, and easy-to-read.
As an example, take this blog from the property management firm in Houston, Green Residential. Real estate and rent estate make up a highly competitive industry, particularly as it pertains to buying, selling, and managing properties. Their blog has years of high-quality content featuring relevant, in-depth content. It easily deserves backlinks from authority sites because of the care and attention put into the content.
You don’t have to build up your blog for years to stay competitive. Start today by writing high-quality blog posts. Even if you only publish one post per week, the quality will attract attention and increase your backlinks.
2. Analyze Your Competitors
Felix Tarcomnicu of Mention.com recommends watching competitors closely to develop a quality backlink strategy.
“Replicating competitor’s backlinks is one of the smartest ways to find new link building opportunities and improve SEO,” Tarcomnicu writes, suggesting the use of backlink monitoring tools to identify the effectiveness of certain links.
He also recommends spying on competitor mentions in order to try to “steal” some of their backlinks. “For example,” he writes, “if a competitor’s client asks a question and you’re the first one to offer help, chances are you’ll create a strong relationship with that customer. If he’s got a website, you might even earn a backlink if he decides to endorse you.”
3. Focus on Public Relations
PR infiltrates your SEO strategy in surprising ways. The more you work on improving brand awareness and customer service, the more people will begin turning to your content for help.
“While public relations won’t immediately increase your rankings, it will set you up for future success,” writes SEO and digital marketing expert Neil Patel, stating that social media is one of the best ways to get started.
As you write high-value social media posts, use transparency and straightforward language to appeal to your audience. “People can’t connect with you if you’re not honest,” Patel says.
4. Use HARO
Well-known bloggers typically know about HARO, which stands for Help a Reporter Out. If you don’t, you should get to know them. It’s one of the easiest ways to snag a few authority backlinks with minimal effort.
“HARO is like Tinder for public relations,” writes Brian Dean of Backlinko.com. “It connects people that need sources (bloggers and journalists) to people that want links and exposure (you).”
Other bloggers can snag links from this helpful service, or you can request that bloggers use your links with a brief and high-value pitch. Research strategies for soliciting backlinks on HARO for optimum success. You’ll be surprised at the high-authority sites that use your content!
A good backlinking strategy is the only way to stay competitive in today’s SEO arena. Know what it takes to solicit the best backlinks on the internet.