If there’s one thing you should learn about blogging, it’s that text alone isn’t enough to garner consistent traffic. Multimedia is what engages people most, and you should tap into a variety of content venues to enhance your blog. An infographic is one form of media that can do just that.
Benefits of Infographics on Your Blog
As one of the most valuable types of content to your visitors, an infographic can speak much louder than the traditional blog post if used correctly. Before we jump into a summation of how to make impressive infographics for your blog, let’s discuss some of the benefits of having them.
- Visual Power: Did you know that the human brain processes images 60,000 times faster than text? Furthermore, 90 percent of people will remember an image three days later. When you combine images, charts, graphs, and other visuals with simple text, your content becomes much more memorable and valuable to your reader. Consider this infographic from a garage door repair site. The text is short and simple, and the visuals help to make it more memorable.
- More Concise Information: Sometimes you don’t need to fill up a whole blog post to get the point across. When you combine visuals with short sentences and statistics, it can get the message across clearly and in a way that’s easy to remember.
- Increased Brand Awareness: Infographics are great for catching attention and providing contact information, so that consumers can reach you. A great example of good branding is found in this infographic. It leads the eye from the beginning to the end, so the reader can find the logo and other information at the bottom.
- Sharability: Research shows that visual content receives 94 percent more views than textual information alone. It’s easy to share on various sites, and thus, information can reach a much broader audience.
- Search Engine Optimization: It’s true that images alone won’t get you rankings on the search engines, but they will boost engagement, which is useful in assisting your SEO efforts.
Essential Elements of a Good Infographic
Of course, these benefits only apply to infographics that are well organized, attention-grabbing, and concise. It takes a good infographic for it to be shared across the web and build up a good following on your blog.
Here are some important elements of a good infographic:
- Attractive Images: They must be high quality, eye-catching, and related to the main point. It’s okay to use drawings and other graphics, as long as they match your purpose. Using clipart and other cheesy images for a professional infographic will contradict the message.
- Facts and Charts: Information can be represented in multiple ways, but if you have a lot to present, it’s best to use charts and graphs of some kind, like in this infographic about social media. There’s plenty of information here, but it’s organized well and is easy to read, thanks to a series of graphics.
- Clean Design: Avoid over-using fonts, making words too small, letting certain images overpower the main purpose of the essay, and other cluttered design habits that could impair the success of your infographic. Clean lines, complementary color schemes, and easy-to-read information are recommended for infographics today.
- Solid Research: Always do your research first and make sure the information is correct before using it. As mentioned earlier, it’s hard to forget the information presented in visual format, and if the information is wrong, it looks bad for your brand. It’s always wise to include your sources, like you see in this infographic.
- Minimal Text: The purpose of an infographic isn’t to completely eliminate text, but to minimize it, and let the visuals do most of the talking. If your readers wanted to read paragraphs, they would read a blog post. Simple sentences and one-liners are best in infographic form.
Infographics Are Blog Supplements, Not Replacements
It’s true that infographics typically perform better when it comes to SEO and engagement than typical blog posts, but that doesn’t mean your articles are irrelevant. On the contrary, blog posts are still beneficial as far as content marketing goes, and they’re worthwhile for conveying information to your readers.
This article is simply pointing out that infographics make good supplements to your text. Throwing in a few visual informational representations is a great way to break up the monotony and improve your loyal subscribers’ experiences.
This should be reason enough for you to use more visual representations on your blog.