Personal blogs are just that, personal! There isn’t a huge team behind each post and each post goes through the owner. Personal blogs tend to have one consistent voice and typically are written in the first person to feel intimate and personal for the reader.
Here are a few tips and tricks to make your personal blog a success:
The key to finding the perfect niche blog for you is finding the thing that you’re passionate about, and knowing that you can always write about that topic. If you love to cook and something that you’re passionate about is trying new recipes each week, then a food or cooking blog could be right up your alley.
Your niche doesn’t have to be a hobby or activity, it can simply be your life. Maybe you treat your personal blog as a diary, which can keep your audience interested in what you will be up to next in your daily life. Having a niche allows you to easily find readers and subscribers because you know that those people will also be passionate about your work and will look forward to your posts each day or week.
Finding your voice can be the most challenging part of starting a blog, but once you do it will be easier to flow from brain to blog. Stay true to who you are no matter what your chosen niche is. If your personal blog does resemble a public diary, make sure you are keeping true to who you are so that readers build trust in you.
While it’s true most of your readers will end up being strangers, there will be your friends and family that helped you get started, who will know if you are writing truthfully about the kind of person you are and the life you’re living. A little embellishment never hurt anyone, but there’s a big difference between embellishing and lying.
Research will always be important no matter what you’re doing. Keyword research involves creating a list of relevant words surrounding your post or niche in general. Then use that list to conduct a keyword experiment. While keeping your audience in mind, you will input each word on your list into a search engine to find out what keywords are the most helpful in getting to your end goal. Using a smaller list of keywords will help to drive more traffic to your personal blog. There are even search engine optimation plug-ins you can add to your blog to help streamline this process.
The old saying is true, consistency really is key. Change is hard for everyone, including your readers. So keep your posts consistent and relevant to help your blog stay successful. Develop a schedule for posting to not only have a sense of accountability, but it will create something for your readers to look forward to. You do not have to post every single day. Plus, you can always have a surprise post. But keeping it relatively consistent will help the most in the long run.
Not only does your posting schedule need to stay consistent, but your topics need to stay consistent. Once you settle down in your niche, try not to waver from that. If your niche is cooking, it won’t be very exciting for your readers if you write about the latest fashion trends in a random post.
Keeping your blog engaging isn’t as difficult as you may think. You have several tools at your fingertips. If you haven’t already, make social media accounts for your blog. Engaging in Twitter, Instagram, Pinterest, and Facebook will drive traffic on its own. Plus, it gives you a platform to engage with your readers and potential readers. This is where you can increase your email list and find other blogs that you can support as well. Respond to comments and make it clear that there is a person behind the personal blog, both on your blogging platform and on social media.
Writing a personal blog can not only be used as a tool to better your writing. But also to grow personally by finding your voice and what you are passionate about. Now that you have the tips to be successful, you’ll be able to stay consistent and true to yourself while publishing your blog entries.
Adeline is a graduate of the University of North Carolina at Charlotte where she majored in Communications with a concentration in Public Relations and Journalism. Currently living in Charlotte, she enjoys reading, volleyball, and strolling through her favorite farmers markets with her Goldendoodle Theo.