I see videos. Videos everywhere. And you probably see them, too.
Wherever you look – Facebook, blogs, and even Instagram – videos are all the rage. Whether they are short clips less than a minute long or longer TVC-like videos, these materials catch people’s attention when properly created. [Read more…]
Adding video to your blog can be a really fruitful investment. It can radically increase viewer engagement, boost your site rankings on Google, give your viewers a sense of relationship with you, and it’s a great way to get information across in an easy to understand way. There’s no doubt about it. When you use video on your blog, it can have a strong, positive impact.
According to Technology Innovations Management Review, a study was undertaken using MRIs to observe brain activity and its connection with consumer behavior. The result of this Neuromarketing study suggested that test subjects associate themselves with objects (including people) seen on video. They tend to think “the person on the screen is me”, and they behave, react, and feel accordingly. [Read more…]
One thing we learn from a very young age is that being liked matters. From being chosen on the best football team to getting that dream job ahead of someone equally as capable, being seen in a positive manner and with positive sentiment is of notable benefit.
The same is true for brands and if people have a high opinion of your services or product, then they’ll find it more desirable and be more inclined to purchase it.
In this day and age brands tend to deal with people on a one-to-one level mainly over social media. So, creating positive sentiment on social media around your brand is important – in fact it matters a lot!
Remember back when we used to read the morning paper over breakfast? Well, that practice is quickly dying out, as print publications are replaced with app subscriptions. Mobile reading apps can adjust on the fly to breaking news developments, giving users a constant stream of up-to-date information. While we want to get the latest scoop on world news, national events, and industry developments, it’s also easy for us to suffer from information overload. So mobile users have a need for apps that can filter the useful data from the rest of the noise. Take a look at these four reading apps that fit the bill for news addicts. [Read more…]
Viral videos are pretty hit or miss, and not many brands can match the virality of independent series like Awkward Black Girl. Still, the brands who try can end up winning big: Old Spice and Progressive are just two brands who’ve used humor, silliness and social media to achieve virtually instant name recognition. Videos that are useful or entertaining are the most shared, but there’s no real formula to making a viral video. That doesn’t mean, however, that brands won’t try–and some of them succeed.
For the first few seconds of Till Dance Do We Part it’s not hard to think this is a real show. It’s flashy and gaudy and just weird enough to be plausible: big audience, technically skilled dancers, and a judge who looks like a cross between Liberace, David Alan Grier and Prince. So, when the camera cuts to a female dancer smacking sidelong into a washing machine, the viewer’s surprised. We’ve just been tricked into watching a nearly pitch-perfect pastiche of reality show–and when the punch line comes, the viewer feels a little cheated. That’s what makes it compelling: for a split second, the viewer is left squinting at their laptop screen, not in on the joke.
But that doesn’t last long, and the punch line becomes genuinely funny. It shouldn’t be, because laughing at people who hurt themselves isn’t nice; but the slapstick element is a reminder of just how absurd the reality television industry has become. With the appearance of appliances comes the relief that a dance competition this crazy isn’t actually real. It’s what makes this video both entertaining and shareable. This month-old Sears commercial is proof that virality sometimes doesn’t happen. But Sears’ brand is recognizable enough that it doesn’t need an instantly measurable ROI, and this commercial will eventually become a gamble that pays off.
