Microsoft Advertising: Unlocking the Power of the Funnel
The ability to reach passionate spectators at sporting events has made these events a veritable advertising treasure trove. Brands are always trying to win over fans, since 31% of Americans watch digital live sports content at least once a month, and similar trends are happening all over the globe. To help advertisers reach sports fans and cash in on this profitable market, Microsoft Advertising has developed innovative full-funnel media solutions.
Full Funnel Media: Cross-Channel Targeting
Ads need a holistic strategy to reach their target demographic in today’s digital world, when 77% of American viewers are online at the same time they watch TV. Connected TV and Paid Search are just two of the many channels that can benefit from Microsoft Advertising’s unified ecosystem. Advertisers can now reach sports fans across numerous platforms, all in one convenient location.
Microsoft Advertising provides full funnel media solutions for MVP (key sports-related) brands, Veteran (brands with sports sponsorships across multiple industries), and New Kid (brand new to sports marketing) brands. Consider a consumer packaged goods company that saw a spike in traffic to their website and retailer pages after partnering with a big sporting event. This case study exemplifies the power of sports marketing in conjunction with the cutting-edge solutions offered by Microsoft Advertising.
Demographic Diversity and Audience Segmentation
Recognizing the varied demographics of sports fans is essential for successfully engaging with them. Advertisers can target specific types of fans through audience segmentation with Microsoft Advertising. Regardless of your desired audience—Enthusiasts, Tailgaters, Game Hosts, or even the Forced Fan—Microsoft Advertising provides a variety of targeting options to help you reach them.
Using genre targeting, you can reach sports fans who are interested in specific genres on MSN Sports. One more great strategy to reach people who are actively shopping for sports gear is to target in-market audiences. Furthermore, sports fans can be reached at the perfect moment with context-driven display ads. Onboarding your campaign onto the Microsoft Advertising Platform is a breeze when you integrate and repurpose existing content from other platforms. This ensures a cohesive and smooth approach.
Open and Clear Reporting: Optimizing Campaigns with Ease
Microsoft Advertising is cognizant of the significance of being open and providing assistance with campaign optimization. Their platform offers clear reporting, so advertisers can monitor campaign performance and make decisions based on data. If you want your sports marketing campaigns to be the most effective they can be, you can always rely on Microsoft’s committed team of experts for advice and assistance.
Improving the Outcomes of Sports Marketing through Collaboration with Microsoft
If you’re a marketer looking to maximize the results of your sports marketing efforts, partnering with Microsoft is the way to go. Your campaigns can reach sports fans on a deeper level with their full-funnel media solutions, audience segmenting capabilities, and transparent reporting. With their user-friendly platform and extensive knowledge of the field, Microsoft Advertising is the perfect partner to help you navigate the dynamic world of sports marketing.
If you are a well-known brand seeking to increase your sports sponsorships or a startup company hoping to create a big splash in the world of sports marketing, Microsoft Advertising can provide you with the resources you need. Campaigns that connect with fans and produce tangible results can be created by harnessing the power of sporting events and utilizing the reach of digital platforms.
See first source: Search Engine Journal
FAQ
Q1: What are Microsoft Advertising’s full funnel media solutions for sports marketing?
A1: Microsoft Advertising offers innovative full-funnel media solutions to help advertisers reach sports fans across various platforms. These solutions are designed for different types of brands, including MVP (key sports-related) brands, Veteran (brands with sports sponsorships across multiple industries) brands, and New Kid (brand new to sports marketing) brands.
Q2: How can Microsoft Advertising help advertisers reach sports fans across different channels?
A2: Microsoft Advertising provides a unified ecosystem that includes channels like Connected TV and Paid Search. Advertisers can leverage this ecosystem to reach sports fans on multiple platforms, all within one convenient location. This approach enables a holistic strategy to engage with the target demographic.
Q3: How does Microsoft Advertising segment sports fans based on demographics and interests?
A3: Microsoft Advertising recognizes the diversity among sports fans and offers audience segmentation options. Advertisers can target specific types of fans, such as Enthusiasts, Tailgaters, Game Hosts, or others. This segmentation allows for precise targeting to reach the desired audience effectively.
Q4: What targeting options are available for sports marketing with Microsoft Advertising?
A4: Microsoft Advertising provides various targeting options, including genre targeting on MSN Sports, in-market audience targeting for sports gear shoppers, and context-driven display ads to engage sports fans at the right moment. Advertisers can also integrate and repurpose existing content from other platforms for a cohesive approach.
Q5: How does Microsoft Advertising support campaign optimization and reporting?
A5: Microsoft Advertising offers clear reporting, allowing advertisers to monitor campaign performance and make data-driven decisions. The platform is designed to be user-friendly, and advertisers can rely on Microsoft’s team of experts for advice and assistance in optimizing their sports marketing campaigns.
Q6: Why should advertisers consider partnering with Microsoft Advertising for sports marketing?
A6: Partnering with Microsoft Advertising can maximize the results of sports marketing efforts. Their full-funnel media solutions, audience segmentation capabilities, and transparent reporting help advertisers connect with sports fans on a deeper level. Microsoft Advertising’s expertise and user-friendly platform make them an ideal partner for navigating the dynamic world of sports marketing.
Q7: Can Microsoft Advertising assist both well-known brands and startups in the field of sports marketing?
A7: Yes, Microsoft Advertising can provide resources and solutions for both well-known brands seeking to increase sports sponsorships and startup companies looking to make an impact in sports marketing. Their campaigns are designed to connect with fans and deliver tangible results by harnessing the power of sporting events and digital platforms.
Featured Image Credit: Photo by Tadas Sar; Unsplash – Thank you!
