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What Automattic Should Do With

What Automattic Should Do With

I’m happy to see that Automattic has been able to acquire, from Yahoo incidentally, who also sold the domain to the creators of WordPress and Akismet not so long ago. Matt is thrilled, and rumor has it* that he spent a full day just typing in and watching it resolve to (*not confirmed).

Naturally, he blogged it as well, on the blog, asking the world what they should do with the new domain, and urging people to make suggestions in the comments.

My reaction to that: Whaaat?!?!

Are you mad?

There is one, and I do mean one (1), real issue with Automattic’s WordPress strategy today, and that is the confusion between and They know it, otherwise they wouldn’t be preparing to use for their hosted/premium forum services based on bbPress. Yes, I know that is owned by someone else, but I’m sure that could’ve been resolved if they really wanted to.

Users are having a hard time understanding the difference between WordPress and WordPress. I keep getting questions about how to do this or that for their WordPress blog, and “why can’t I ping that service?” and so on. Because far from all WordPress users that are looking to enhance their blogs understand that they are using the hosted version – – and not the stand-alone one, of course being

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You know what you have to do, Automattic, and I’ll spell it out for you just so we’re really really clear on this.

Rebrand to

Now please.

View Comments (6)
  • Wew..
    What a wordpress..
    I’m newbie for this unliminted world..
    I hope I can learn something..
    From your blog..
    Thank you, sir.. ;)

  • It’s a great acquisition for them though I am curious as to how much they paid. A Premium 2 letter domain from Yahoo, I doubt they got a bargain. Perhaps they worked out some other deal?

  • It would be interesting to know how much they paid for it and if it is feasible, especially that they dont know what to do with it. But it is cool deal and I am sure they will get some media coverage and link love to start with. :)

  • forwarding, at least, if not hosting a mobile version of the blog. E.g., should go to

    Currently it all goes to the home page of so not much use.

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