A small business like a bakery will send out a tweet that the cookies just came out of the oven and a few dozen local followers will rush over and buy warm cookies. The customers like it and the small businesses owners love it. Big companies are using Twitter in interesting ways too.
You’d love that, wouldn’t you, Biz? If Twitter was used that way, it would be hyperlocal and worth ten times more than any guesstimate out there today.
The featured Best Buy mashup Twelpforce thing is pretty far from what you’re dreaming of above, Biz, but at least it is a step in the right direction.
Thord Daniel Hedengren is a designer, writer, and blogger, and also the former editor of The Blog Herald. He used to be a hotshot in the gaming industry in Sweden, but sold everything and went International. Most recently he wrote a book called Smashing WordPress: Beyond the Blog, and does loads of kickass design.