Blogging has come a long way since the days when it was utilized primarily as a tool for enabling individuals to discuss topics of interest. These days, any business that is not blogging is leaving a lot of potential customers out of the loop. In fact, blogging is now one of the most effective inbound marketing tools available. The best part is that maintaining a blog is free for companies that have a skilled writer on staff. Even those businesses that have to outsource this essential need can typically find what they need for a relatively inexpensive price from online content writers.
As of 2009, businesses with a blog were already increasing their website visits by 55 percent, and this number has gone up with time. For this single reason alone, companies need to launch and maintain a strong blogging effort that is part of their online marketing strategy. It is best to create a content calendar so that you publish regularly, and you can also take advantage of numerous browser blogging extensions to make the process as easy as possible. Because Google Chrome is the browser of choice for 64.9 percent of Internet users, we will take a close look at three of the blogging extensions that you should be using for Chrome to get the most out of each post.
1. Evernote Web Clipper
One of the most difficult aspects of committing to regular postings is finding enough content to keep your blog relevant and interesting to readers. With Evernote Web Clipper, you can easily clip any information you find online and save it for future access. This will make it much more simplistic to keep your blogging ideas and inspiration in one place. To make things even better, this handy extension will also work on your tablet and smartphone. Additionally, Evernote is compatible with WordPress and several other browsers.
2. WP Write
If you use WordPress and do not want to visit their interface each time you write or publish a blog post, then the WP Write Chrome extension is right up your alley. This extension makes it simple to write and format your posts from within your browser without even needing to be online. You can also push the posts from the extension directly into the published WordPress format. The thing that really makes WP Write stand out is the fact that it is much quicker and easier than going to the WordPress site, so this is a great option for people with limited time.
3. Google URL Shortener
Attaching a long hyperlink to anchor test is usually undesirable, but making a special trip to a site that provides you with a shortened URL is not a good usage of your time. Fortunately, you can now turn to the Google URL Shortener extension to hover over any link and instantly get access to a shortened version. This is a useful plugin tool that will make the links in each of your blogs more user-friendly without requiring you to take a lot of extra steps. This extension is compatible with Evernote Web Clipper and a wide variety of other platforms, including Facebook and Gmail.
Unfortunately, none of these extensions have been created with Joomla or Wix in mind, and they also will not do you much good if you have a poor website design in place. After all, the design of your website and blog will have a major impact on the number of people who visit your site more than once. WebsiteBuilder.com templates can help you avoid this issue because they provide businesses and individuals with access to 10,000 different designs. Keep in mind that you can integrate WordPress and many other blogging platforms into most website designs, either through a plugin or by hosting both aspects of your online presence in the same spot. As an added bonus, the three previously mentioned Chrome extensions will all make the process quicker and more seamless.