Straight off an email, BusinessWeek is set to launch a MBA blogging community Friday.
At the time of writing the site was live at http://www.mbablogs.businessweek.com/
According the spiel:
“Want to discuss what the B-school application process is really like? Or share ways to boost your GMAT scores? Or even wax philosophical on management theory? Now, you can by signing up to keep a blog at BusinessWeek Online (free registration required). As a BW Online blogger, you’€™ll be able to post photos, rate other bloggers, and more.”
The blogs are being powered by 21Publish, and although the release is not public, 21Publish founder Stefan has this quote on his site:
”€œWith 21Publish expertise, BusinessWeek has customized a fully-hosted, no-software blog portal that is fully integrated with the magazine’€™s front-end website presence and backend customer management and content management systems.’€?
A big coup for the comany. Congrats to Stefan and others behind the deal (and also for the tip).