After previously purchasing Feedburner for a reported $100 million in cash, it looks as if Google Goliath is throwing a few golden bones towards the blogosphere by giving away pro features from Feedburner for free.
(Burning Questions) One of the many benefits that FeedBurner publishers will enjoy now that FeedBurner is part of the Google family is a little something we like to call, “more for free!” Beginning today, two of FeedBurner’s previously for-pay services, TotalStats and MyBrand, will be free. Not in the sense of soaring high above the clouds or recently sprung from the hoosegow, but free like you’ll no longer gladly be billed on Tuesday for a burned feed today. We suspect this will be welcome news to the 450,000+ of you using many of our other free services, but understanding that your feed is your feed, you will need to activate these newly freed-up services in order to partake in their awesomeness.
“Awesomeness” indeed! With blogging becoming more and more mainstream (at least in the United States) many bloggers are requesting more tools to analyze their audience and determine which posts are hot and which ones (desperately) need improvement.
This is also another way for Google to analyze the traffic patterns of the blogosphere, which should aid in not only their fight against sploggers, but in their eternal mission of indexing the entire universe (big brother anyone?).
Either way, this should put Google a step ahead of its MiYacrohoo!soft competition. With Google entering the feed market largely unchallenged, one has to wonder whether or not Microsoft or Yahoo! will consider purchasing Pheedo in order to catch up? Hmm…
Update: Corrected a “math” error. Thanks Franky!