I was listening to what I thought was NPR Radio and hadn’t noticed my husband had switched to the local classical music station. As I turned it up for the top of the hour news, I heard the news reporter announce that the US economy had grown by 6% from the last time period. Then I recognized the BBC English accent and quickly switched to National Public Radio for the news. There I was greeted with the proclamation that the US economy had grown by an anemic 6 percent.
BBC reported the information as a fact. Depending upon your perspective, six percent is huge, and still a positive number rather than a negative one. Sure, it might not meet expectations, which can be said, but either way, it’s a fact that requires no editorial commentary. It’s a number. Let the readers do with it what they will.
I always think of National Public Radio as unbiased, but I’m learning that all news within the United States has an amazing bias, some more, some less, some hidden.
That’s not the point. The NPR reporter could have just reported the increase as a number and given the reasons why. The application of the adjective anemic creates an emotional quality on the number, thus sinking into the consciousness of listeners that the US is on a downhill slide.
This made me think about the bias I inject into my own blog writing that doesn’t have to be there. Sure, there are times when my exuberance for something must shine through, but when I’m reporting just information that shouldn’t have emotional connotation attached to it, do I add it unconsciously?
Some subjects require bias, but some should remain free of your prejudices on the subject. The point is to notice the different and choose wisely.
If you are writing facts, reporting upon an event or announcement, keep your bias out of the context. If you are reviewing the event or announcement or product, your bias and experience is what the post is all about. Our readers are smart enough to know the difference, and you should be smart enough to know the difference when you are writing.
Do you pay attention to the words you use when you make announcements? Do you keep your bias out of the language or is it important that you show your bias?
Author: Lorelle VanFossen
The author of Lorelle on WordPress and the fast-selling book, Blogging Tips: What Bloggers Won’t Tell You About Blogging, as well as several other blogs, Lorelle VanFossen has been blogging for over 15 years, covering blogging, WordPress, travel, nature and travel photography, web design, web theory and development extensively as web technologies developed.